UK cider makers are gearing up for a promising summer as the category regains its position as the drink of the season. With a growing interest in authenticity, freshness, and natural beverages, cider has caught the attention of discerning consumers, providing a golden opportunity for the industry to celebrate its unique strengths.
From traditional ciders made on family-owned farms to innovative low-alcohol blends, producers across the UK are investing in new products, formats, and messaging to meet the seasonal demand and drive growth in both on- and off-trade markets.
David Sheppy, Chair of the National Association of Cider Makers (NACM), acknowledged the positive momentum in the industry, stating, “Summer has always been cider’s moment, but this year, we’re seeing real progress across the board. Consumers are actively seeking out British-made drinks with a story, and cider delivers just that. We’re proud to see a combination of innovation and tradition, which is helping to broaden the category’s appeal.”
The NACM is encouraging retailers and the trade to highlight cider as a seasonal hero, focusing on its key selling points, including:
– Freshness and provenance – made with pressed apples in British orchards.
– Diverse flavor profiles – from tannic, traditional styles to lighter, modern blends.
– Natural and lower ABV options – aligning with health-conscious consumer behavior.
– Sustainability credentials – with many producers championing regenerative agriculture and circular production.
As cider sales typically peak between June and September, retailers are advised to review their ranges, support British producers, and clearly showcase cider in-store and online.
“The cider category has more to offer than ever before,” Sheppy emphasized. “Whether it’s on tap or in a bottle, traditional or fruit-infused, there is significant consumer interest, and we would love to see more listings, trial opportunities, and feature space in the coming months.”
In conclusion, it is clear that cider is a quintessential part of the British summer, and the trade is in a prime position to elevate the category’s prominence.
