Nudie Jeans, the renowned Swedish denim brand, is set to open its newest UK Repair Shop on Park Street in Bristol this Thursday, 11 December. The brand, known for its responsible and rebellious approach to fashion, will bring its signature blend of denim, culture, and sustainability to one of the city’s most iconic streets.
Founded in 2001 in Gothenburg, Nudie Jeans has earned a dedicated global following for its philosophy of creating jeans that are designed to last, made with organic cotton, and repaired for life. With each of its stores functioning as a Repair Shop, Nudie Jeans offers free repairs for life on every pair, regardless of when or where they were purchased.
The brand’s expansion into Bristol, known for its independent spirit and outspoken approach to sustainability, feels like a natural next step. Park Street, with its mix of vintage shops, cafés, record stores, and students on the steep climb toward Clifton, provides the perfect setting for Nudie Jeans’ next chapter in the UK.
According to Nudie Jeans co-founder and CEO Joakim Levin, “Every Nudie Jeans Repair Shop is built on the belief that tomorrow’s vintage is created in the choices we make today. Few cities understand that better than Bristol.”
The new Bristol Repair Shop will offer free repairs for life on any pair of Nudie Jeans, a curated selection of denim and ready-to-wear, and the Nudie Jeans Re-use collection, featuring restored and repurposed pre-loved denim. Repair Shops are at the heart of Nudie Jeans’ circular model, with customers returning with their worn-in jeans for free repairs, keeping garments in use for as long as possible. Re-use jeans, traded in by customers for a discount on their next pair, are cleaned, restored, and resold, creating a continuous cycle.
While Nudie Jeans continues to experience growth online, physical stores remain essential for several reasons. First, they create a direct connection with customers. “Bristol has a spirit that resonates with us. It is independent, creative, and community-driven. Opening on Park Street means joining a conversation the city has already been having around culture, sustainability, and responsibility,” says Nudie Jeans CCO Martin Gustavsson.
Second, they support the brand’s climate ambitions. In an effort to reduce air freight, Nudie Jeans has implemented an omni-channel model where online orders are shipped from the nearest Nudie Jeans store and transported locally by truck, reducing the need for long-distance transport. The new Bristol Repair Shop strengthens this network alongside existing stores in London and Manchester.
Third, physical stores help customers find their perfect fit. Jeans are personal, and fit is essential for a garment intended to last for years. Physical stores allow customers to try different silhouettes and fabrics, reducing the cycle of returns that often accompanies online shopping.
In addition to being a retail space, the Bristol Repair Shop will also serve as a hub for culture, collaboration, and community. The brand plans to host repair workshops, live music sessions, panel talks, and local circularity initiatives. With Bristol’s rich heritage in music, activism, and independent culture, the store aims to tap into the city’s existing creative energy, becoming part of its rhythm.
The new Nudie Jeans Repair Shop on 71 Park Street will open its doors at 10:00 on Thursday 11 December.
About Nudie Jeans
Founded in Gothenburg in 2001 by Joakim Levin and Maria Erixon Levin, Nudie Jeans embodies the idea of creating clothes that deserve to be repaired, loved, and worn for a long time. The company has always prioritized European production, long-term relationships with suppliers, and, wherever possible, organic materials. Nudie Jeans has never taken external investment and has grown organically into a global brand with stores in cities such as London, Berlin, Sydney, and Stockholm.
Today, Nudie Jeans is sold in over 50 countries, operates 34 stores, and performs more than 70,000 free repairs annually. It is a tangible expression of the brand’s view on sustainability: that fashion should not be about producing more, but about taking care of what already exists.
