Content Catalyst, a leading technology provider for research publishers and analyst firms, has announced the launch of its highly anticipated Account Growth Suite. The suite is designed to empower Account Managers in their efforts to nurture client relationships and drive business growth through data-driven insights and real-time analytics.
The Account Growth Suite features two powerful new capabilities that revolutionize how teams manage and grow their client portfolios. The first of these, Account Growth Insights, delivers weekly intelligence directly to Account Managers’ inboxes, providing detailed analytics on platform engagement across their entire portfolio. This automated digest highlights key account activity and identifies potential expansion opportunities, including instant alerts when users attempt to access content beyond their current license. This enables proactive, timely conversations about account growth.
The second feature, My Accounts Hub, serves as a central command center for account intelligence. It offers real-time analytics, including activity trends, upsell leads, and monthly active user data for each account. The hub enables Account Managers to track user engagement patterns month-on-month, making it easier to identify accounts at risk of churn or primed for expansion.
“The Account Growth Suite is a game-changer for our clients,” said Edwin Bailey, COO at Content Catalyst. “By providing them with actionable intelligence automatically, we are empowering Account Managers to be more strategic and proactive in their client relationships, identifying opportunities and addressing concerns before they become critical.”
The suite is designed to help organizations:
– Reduce churn through early identification of declining engagement
– Identify upsell opportunities based on actual usage patterns
– Prioritize accounts with the highest growth potential
– Make data-driven decisions about account strategy
– Improve client satisfaction through proactive account management
The Account Growth Suite is now available to all Content Catalyst clients. To learn more about the platform, visit contentcatalyst.com.
Founded in 2003 and headquartered in Cambridge, UK, Content Catalyst is the leading technology partner for ambitious analyst research firms. The company’s technology allows publishers of analyst reports and data to launch subscriber portals that maximize the value of their insights and drive revenues.
For media inquiries, please contact Gabriella Jeakins at gabriella.jeakins@contentcatalyst.com or visit www.contentcatalyst.com.
