Last Updated on: 29th February 2024, 05:22 am
Blackstone, the foremost griddle brand in America with an impressive market share exceeding 80%, is thrilled to mark its entrance into the UK market through a unique partnership with JDM Products, the specialist value-add Distributor located in Daventry. The UK launch of the Blackstone BBQ Griddle heralds vast opportunities for retail and outdoor cooking experts to embrace the pinnacle of cooking adaptability.
The essence of Blackstone’s philosophy is encapsulated in their catchphrase: “Cook anything, anywhere, anytime.” Blackstone griddles are ingeniously crafted to enable individuals to concoct a broad spectrum of dishes outdoors, rendering them the ideal selection for BBQ aficionados, camping enthusiasts, and outdoor cooking connoisseurs.
Steven May, UK Country Manager for JDM, conveyed his enthusiasm for this alliance, stating, “We are excited to bring Blackstone to the UK market and offer every retailer the chance to tap into the immense popularity of the brand in the specialist sector. BBQ super-fans have been importing Blackstone griddles from the USA for their exceptional cooking flexibility, and now, they can conveniently find them right here in the UK.”
May further elaborated, “We are actively seeking partners to join us on this exciting journey to provide a complete customer experience, showcasing the incredible versatility of Blackstone griddles. The goal is to help everyone enjoy the unparalleled cooking flexibility that Blackstone offers.”
Blackstone has already achieved an extraordinary $650 million in annual revenue in the US, firmly establishing itself as a leading force in the outdoor cooking arena with an 80% market share. The brand is set to emulate its success in the US in the UK, aspiring to become a familiar name amongst outdoor cooking enthusiasts by fostering partnerships that include demonstrations, education, and consistent customer engagement.
Scott Stevenson, Senior VP of Marketing at Blackstone Products, shared his excitement, “We are excited to bring the unmatched versatility and variety of cooking on a Blackstone to the UK. The griddle has untethered outdoor cooking from the conventional BBQ as it allows people to cook everything from breakfast to lunch to dinner all on one surface. Make eggs, bacon, burgers, tacos, steak, and so much more on a Blackstone.”
In an effort to extend its retail partnerships, Blackstone is also endeavouring to create a network of Blackstone BBQ cooking schools in the UK. These centres will serve as a platform for novices to delve into the extensive array of culinary creations possible on a Blackstone griddle, thereby unlocking a new realm of cooking possibilities.
For additional information on Blackstone BBQ Griddles and partnership prospects, please visit https://blackstoneproducts.com/ or contact Steven May at smay@jdmproducts.com.
