As a field, blockchain has been growing at an impressive pace. Spending on blockchain solutions is set to reach $11.7 billion in 2022, with nearly 81 million digital wallets already existing. With a larger quantity of people searching for blockchain solutions, now is the perfect time to create and launch a project in this arena.
But, for most, that’s much easier said than done. Launching a new blockchain project requires the founders to understand not just marketing, but also how to market to those interested in this fast-moving world. In order to do this effectively, you need to become a master at communicating the functional value of your blockchain project.
Long gone are the days when the promise of a cryptocurrency that would blow up would have been enough to pique people’s interest. After the massive fall in total market cap that crypto has seen over the last 12 months, people need something more to bring them onboard.
In this article, we’ll dive into blockchain communications, demonstrating the four fundamental ways that you can use to show off just how great your new launch is. We’ll cover the following areas:
- Crafting an Impressive Website
- Whitepapers for Technical Specs
- External Communications
Let’s dive right in!
Crafting an Impressive Website
In 2022, we’re spoiled for choice when it comes to finding and accessing high-quality websites. With the sheer range of website builders and the ability to access professional front-end developers via freelancing platforms, almost everyone can create the website of their dreams.
In fact, we’re so used to flawless websites that if your site takes more than three seconds to load, people will click off before they’ve even landed on your site. For a blockchain project, where users are already going to approach your site with a level of uncertainty, this is all the more pressing.
Your website is going to be most people’s first point of interaction with your brand. If you haven’t designed a place that clearly communicates the fundamentals of your project in an insightful way, then you’re going to be losing the interest of your customers before they have a chance to convert.
The first step toward communicating the value of your blockchain project is to ensure that your website is flawlessly done. If there’s one place where you should really amp up the budget, it’s on a platform that your customers will see and interact with every single day.
All roads lead to Rome, and all online traffic leads to your website – make sure it’s worth the journey.
Whitepapers for Technical Specs
Whitepapers are a technical document that goes through the full scope of your blockchain project. Everything from the initial motivations that brought you to create the project right down to the nitty-gritty of how your consensus mechanisms work, everything is included. Without this document, your project is going to be a walking red flag.
An extensive whitepaper that’s easy to find on your blockchain website will show the world that you know what you’re talking about. Not only do you have the technical knowledge to pull this project off, but you also understand the industry and the value that your product will produce.
This document is the first thing that people are going to look for when they come onto your page. In your whitepaper, be sure to spend time detailing the exact value that you bring to the industry. There are thousands of blockchain projects launched every year; what sets you apart?
Use your whitepaper as an opportunity to move through everything you would want to know as an investor. This should be a comprehensive document, one that dispels any worries that an investor might have. Most people interested in blockchain and cryptocurrency have been burnt once or twice before. Instead of making the same mistake, they will be vigilant to find the value of your project before they even think about investing.
Without a whitepaper, it’ll be nearly impossible to communicate the value of your blockchain project.
While focusing on your own pages is a great way of securing your foundation, that doesn’t mean that you’re going to have an easy pathway toward getting new clicks on your site. Without a blog to provide you with organic traffic, it’ll be hard to get your name out there. Sustainable blogs with a good pull of natural traffic can often take months or even years to build up.
To speed up the process, many businesses will begin to work with a crypto press release service to get information about their company out to the masses. These services will distribute information about your blockchain organization to the largest cryptocurrency news sites in the industry.
From there, people that regularly read and engage with the world of cryptocurrency will encounter information about your site, being able to click on articles about your developments and trace them back to a home site.
Focusing on external communications that demonstrate the value of your project is a great way of bringing attention to your brand in this community. While this won’t happen overnight, repeated exposure to the groundbreaking work that you’re doing will help build up your reputation. From there, people will be more knowledgeable about your fundamentals, what you’re working on, and why they should invest.
No matter how game-changing your blockchain project is, without the ability to clearly communicate what you’re saying to people, you’re going to have a tough time bringing people onboard. Don’t overlook the power of clear and concise communication.
From your website to how you approach external communication, everything should be planned, precise, and effective at demonstrating the value of your project. If you can do that, it’s only a matter of time before the clicks start to flock in.