Last Updated on: 14th May 2025, 04:09 pm
Beau Bronzage, the award-winning beauty brand founded by Victoria Hargrave, has launched an industry-first solution to the long-standing problem of the unpleasant ‘biscuit smell’ often associated with self-tanning products—introducing a revolutionary new fragrance formulation that transforms the tanning process.
This latest development isn’t just about masking odour. It involves an entirely different method of blending self-tanning ingredients with the skin, resulting in a significantly improved sensory experience. In blind trials, testers noted a complete absence of the typical DHA smell, instead praising a refined scent that blends notes of pear and freesia—delicately inspired by Victoria’s own favourite perfume.
Victoria began her tanning career over ten years ago with The Tanning Room, a boutique salon based in Witney, Oxfordshire. That single salon has since grown into a successful chain of six, operating across three counties and earning a reputation for quality, care, and client-focused treatments.
Driven by a lack of consistently supplied, pleasant-smelling, professional-grade tanning products, Victoria took matters into her own hands. Motivated by the principle “if it doesn’t exist, build it,” she created Beau Bronzage: a luxurious range of vegan, UK-manufactured tanning products made with 100% organic DHA. Today, the brand is highly regarded among consumers and salon professionals alike, offering everything from tinted mousses to gradual tanners and salon-specific spray solutions.
The first product to feature this new scent technology will be the best-selling Medium Tanning Mousse, launching on 1st June at a special price of £24.95 exclusively for VIP customers. Pre-orders have opened and strong demand is already anticipated.
Beau Bronzage, meaning “beautiful tan” in French, is about more than just bronzed skin. Victoria said: “It’s about confidence, self-care, and feeling fantastic in your skin, no matter your age or size. Whether it’s for a holiday, a big event, or simply to feel your best every day, Beau Bronzage makes tanning a luxury experience from the very first pump. Be beautiful. Be Beau Bronzage.”
To join the VIP list and pre-order the new Pear & Freesia Mousse, visit: beaubronzage.co.uk
