Fonix, a prominent provider of mobile payments and messaging solutions, is thrilled to announce a two-year extension of its exclusive partnership with Bauer Media, a top commercial audio broadcaster and publisher. This extended agreement builds upon an already successful eight-year collaboration, reaffirming Fonix’s position as the go-to partner for mobile engagement and monetization in the broadcast industry.
Under this renewed partnership, Fonix’s robust Campaign Manager Platform will continue to drive mobile interactive services across Bauer’s expansive radio and digital portfolio. From competitions to audience engagement tools, Fonix will enable seamless and innovative mobile experiences for millions of listeners across iconic brands such as KISS, Magic Radio, Absolute Radio, Greatest Hits Radio, Take a Break, and TV Choice.
This commitment demonstrates the dedication of Fonix and Bauer Media Group to push the boundaries of mobile engagement and payments, unlocking new possibilities to captivate audiences not only in the UK but also globally.
Jo Baldwin, Managing Director of Enterprise at Bauer Media Audio UK, expressed, “At Bauer, we are constantly seeking new ways to deepen audience engagement, and mobile interactivity plays a crucial role in our strategy. Fonix’s dependable and scalable platform has been instrumental in delivering seamless and impactful listener experiences across our brands. From powering our competitions to enabling new interactive formats, their technology empowers us to innovate with confidence. This extended partnership ensures that we can continue to evolve how audiences connect with us, creating even more enticing and dynamic content in the years to come.”
Rob Weisz, CEO of Fonix, added, “Our eight-year partnership with Bauer Media Group highlights the increasing significance of mobile-driven interactivity in the broadcast sector. This two-year extension is a testament to the success we have achieved together, and we are excited to continue providing cutting-edge solutions that drive audience engagement and revenue growth for Bauer.”
About Fonix
Established in 2006, Fonix is a leading provider of mobile payments and messaging solutions, enabling businesses to connect, engage, and transact seamlessly through mobile technology. Fonix assists organizations in the media, charity, entertainment, and enterprise sectors in driving revenue and enhancing audience engagement.
Headquartered in London, Fonix is a fast-growing, innovation-driven company trusted by industry leaders such as ITV, Bauer Media, RTÉ, Global, Paramount, Comic Relief, and BBC Children in Need. With a strong focus on technology and consumer experience, Fonix continues to shape the future of mobile payments and interactivity.
About Bauer Media Group
Bauer Media Group is a media business focused on creating content that matters to millions of people across Europe. Their offerings include print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media-related sectors. Bauer Media Group is one of Europe’s largest publishers, with nearly 500 million copies sold annually. From women’s and celebrity magazines to TV listings, food, and special interest, they own some of Europe’s most popular digital and print publishing brands.
Their audio division operates over 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. As a family-owned business in its fifth generation, Bauer Media has a consumer-first mindset and focuses on the long-term. Their workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives. For more information, please visit www.bauermedia.com.
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