Video in the modern world has become quite a popular way to promote small businesses. With the help of various videos, you have the opportunity to show potential customers all the advantages of the company. According to statistics, a business that attracts customers through video is much more successful than using other tools.

If you are developing your small business and do not know where to start, you can check out similar videos on different sites and understand how it works. There is nothing difficult in this process if you have an idea and the ability to make it a reality.

To create a successful video, first of all, you should decide on a video editing software that will help you make it high-quality and professional and attract many potential customers.

Top Video Editing Tools to Leverage for Your Business Growth

We have compiled the top 5 best video editing tools that will suit both beginners and real professionals. If you are just starting and want to be successful in the future, use one of the proposed video editors and create an incredible video for your business:

Movavi Video Editor

Movavi video editor is one of the most popular video editing software that comes with many useful features and functions. Here you can see a simple and user-friendly interface that will be easy for you to figure out and access a lot of effects that you can use and create a beautiful video. Many companies have already moved to edit video with Movavi and are having huge success in getting new customers.

Pinnacle Studio 21

Pinnacle Studio 21 is the most easy-to-use program that provides users with all the necessary features that can be used to create beautiful, captivating videos that will appeal to the audience. The program has a bright enough interface that even a child can understand. All presented tools are also easy to use and no additional knowledge is required to use them.

DaVinci Resolve

DaVinci Resolve is a program that has a full and free version. In the free version, you have the opportunity to test all the necessary features and understand how it works. The program combines the ability to calibrate, edit, and much more. On top of that, the software has advanced features that allow you to mix and create high-quality videos for your small business.


iMovie is a great software that is most suitable for novice Mac users. The interface here is as simple and clear as possible. The program has many features that will become useful and easy for beginners. With the help of the editor, you can create professional-level videos. 


Avidemux is a free video editing software for beginners and professionals. With this editor, you can do line editing and coding. To use all the functions, you do not need additional skills, because the whole process of work is as clear and simple as possible.

Small Business Video Ideas

Before moving on to creating a video, it is first important to decide what you want to show your potential customers and how you want to entice them. We have prepared some great ideas to help you create an incredible video that will help you attract as many customers as possible to your small business:

  • Show the product your company represents. You can show the audience the product you produce and familiarize them with it. Talk about the benefits, give detailed descriptions and show how it works.
  • Take a tour of the factory. It is always interesting for people to look at the conditions in which products are produced. You can show the workspace and even introduce viewers to employees.
  • Video with reviews. One of the main criteria by which customers choose a product or products is the feedback from users who have already had experience with this company.


If you’re in the business of growing a small business and have come to the conclusion that you want to do it with video, the first step is to come up with an idea and software that will help you edit your video in such a way that it will attract many customers who will stay with you for a long time. When choosing a video editor, you need to pay attention not only to your budget but also to the features that are provided and whether they meet your requirements.

By choosing the right video editor, you will be able to create a successful video and get the desired result, in the face of many new customers who will use your services. The editor should not only be simple and convenient but also have those features that will help make your video even brighter and more exciting. Choose one of the programs we have listed and your video will be a success.