4 Reasons why Big Companies Use Custom Stickers in Their Marketing Strategies (and Why You Should Too)

Last Updated on: 22nd November 2023, 04:22 am

Marketing is all about reaching your target audience in the most effective way possible. But what exactly is that way? And can you even compete with bigger brands if you are just starting out?

Absolutely, and we are here to tell you how. There is a seemingly insignificant tool big businesses used to show off their creativity and keep customers coming back: custom stickers.

Below, you will find four reasons why successful companies are using stickers – and why should reach out to a sticker maker of your choice today. Want to learn more? Then read on.

  1. They’re affordable and can be used in a variety of ways

When it comes to marketing, affordability is always a key consideration. Custom stickers are a great option because they are low-cost. Especially when you order them in bulk. A single sticker will only cost you a few pence.

On top of that, you can use them in numerous ways like product labelling, promotional campaigns, giveaways to customers, or even to decorate your business or event space. When you go custom, you can even adapt the look of your stickers are you go along.

  1. They’re eye-catching and memorable

Stickers are made to be seen. They are not only easily sharable, but colourful and eye-catching – the perfect way to get customers to see and remember your business.

Are you not convinced? Then check out Reddit’s story. The internet platform has only ever spent around, £350 on their marketing. All of that money was spent on stickers the founders simply left everywhere they went. Today, Reddit has an estimated worth of $6 billion.

  1. They can be used to promote special deals or discounts

Do you know the pain of running a limited edition range or a time-bound discount campaign? Getting custom-printed packaging and marketing materials can be expensive.

With custom stickers, you are on the safe side. Simply order a small batch with the designs you need, and you are good to go. You can even switch up the materials you are using. A glitter or holographic sticker really elevates your campaign and grabs customers’ attention.


  1. They help build customer loyalty

You might be wondering how a tiny sticker can possibly help you retain customers. The secret lies in the way we perceive stickers: when we are given a free sticker, we do not think of it as advertising. Instead, we see it as a gift.

Gift-giving is an established marketing strategy because it ignites positive emotions that are immediately tied to your brand. Through something as simple as a sticker, consumers will remember your business fondly, which increases the likelihood of repeat purchases and positive reviews.

So there you have it: four great reasons why custom stickers make excellent marketing tools. Not only are they affordable and versatile, but they also generate positive feelings towards your brand. The next time you order stickers online, be sure to take note of these.

So, if you’re looking for a creative and cost-effective way to reach your target market, then custom stickers should be at the top of your list. Are you ready to give them a try? Let us know in the comment section below.

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