The dynamic media company Mark Allen Group (MAG), which delivers high-quality content through a number of market-leading journals, magazines, books and various publications, has gone and added another prime publication to its impressive list.
That’s right, they have just gone and completed their acquisition of the magazine loved by every person out there who has a plot or rich arable land to make use of – Farmers Weekly.
The magazine that caters for the British Farming industry by way of its news and features from the fascinating world of British, European and world agriculture, is now set to reach new heights by way of its new owners.
The 85-year-old brand has been sold by Reed Business Information Ltd (RBI), part of RELX, which means the Mark Allen group will takeover the successful brand that’s long been the go-to publication for facts, figures and entertaining articles on livestock, arable and machinery along with reports on technical developments, farm sales and analysis of prices within the industry.
In addition to taking on the leading weekly magazine, the Mark Allen Group has also acquired its bustling community website and online trading platform on FWI.com and FWI.co.uk, which features a growing events portfolio including the market leading Farmers Weekly Awards, newsletters and social media platforms that support these publishing activities.
Meanwhile, Proagrica, the global provider of independent connectivity and data-driven support solutions for the agriculture industry. is taking over the agricultural connectivity, workflow, data and analytics side of the business.
A new company called MA Agriculture Ltd has also been formed to accommodate the brand, which will continue to be based at its Sutton offices, with 55 staff being transferred under TUPE.
CEO Ben Allen is thrilled that the Mark Allen Group has secured this new acquisition:
“Farming is going through an interesting rationalisation. Farmers Weekly is ideally placed to help progressive farmers undertaking such transformation. I’m immensely proud of the acquisition and the opportunities which lie ahead.”
Plus the head honcho at the Mark Allen Group, and the man behind the group’s name, is glad to have finally completed the process in full. Mark Allen, the founder and chairman added: “This has been a long process, but negotiations have been extraordinarily smooth. I would particularly like to thank RELX for the professional and amicable way they have negotiated this deal. We have been very well supported by our bank, HSBC, and well advised by our lawyers, Trethowans of Southampton and our London-based accountants, Blick Rothenberg.”
We look forward to seeing Farmers Weekly go from strength in the hands of it’s very capable new owners.