The world’s largest social shopping app has joined forces with the most colourful name in cosmetics to offer four lucky Shopcade users enough Barry M beauty products to last for a full year. The news is the latest in a series of announcements from the award-winning company, who has recently partnered with Topshop and French Connection, while successfully pushing into new markets including India last week, with plans to tackle Japan at the end of the year.
Targeting the young, fashion-conscious consumer, Shopcade allows users to flick through and buy the latest fashion, bloggers’ trends and celebrity styles all in one place. The exclusive competition will run until the 25th of July. The co-promotional activity encompasses a quiz, featured on the Shopcade blog, which deciphers which ‘Barry M Beauty’ they are most like: ‘Cheeky Chica’, ‘Loudmouth Lady’, ‘Headlining Lash Vegas’, and ‘Nailin’ It’.
Each result will link the users to a list on Shopcade, which includes a selection of products relating to each type of ‘Barry M Beauty’. The lists work in co-ordination with Shopcade’s ingenious algorithm that highlights what is trending with users to truly facilitate the discovery, shopping and sharing of products online. With nearly one million active consumers leafing through over 150,000 global fashion brands daily, Shopcade is the one-stop shop for fashion lovers the world over.