Last Updated on: 19th August 2025, 04:53 pm
Virgin Atlantic has teamed up once again with the Women Over 50 Film Festival (WOFFF) to continue their trailblazing partnership, bringing a new season of dementia-friendly short films to passengers in the air.
The specially curated programme, now featured on Virgin Atlantic’s inflight entertainment system Vera, delivers a calming and inclusive film-viewing experience tailored for travellers living with dementia, as well as their loved ones and carers.
Since its introduction in June 2024, the dementia-friendly selection has been viewed more than 60,000 times — a clear indication of the growing demand for compassionate, accessible entertainment options for all passengers.
“We’re honoured to keep working with Virgin Atlantic to ensure that everyone, including those living with dementia, can share in the magic of film, wherever they are in the world.”
- And Yet, directed by Lucretia Knapp, Lynne Yamamoto | Experimental: A film that glides from silence to gentle music. If you’re living with dementia, the “kitchen dancing” might spark memories of dancing with someone you love.
- Call of the Cranes, directed by Vilma Tihilä | Experimental: People in a forest hear birds calling. They gather together and dance in response. If you live with dementia, you may enjoy the calming beauty of the Finnish countryside.
- Clearing, directed by Karen Kaeja | Experimental: This calming film features a woman dancing on a snowy Canadian morning. People living with dementia may find the simple colour scheme of black, white and yellow pleasing to watch.
- Magicland, directed by Celia Willis and Emily Stein | Documentary: Jenny Myers is the first Black woman invited into the Magic Circle. If you live with dementia, you may find this joyful, colourful meditation on magic and intergenerational relationships enchanting.
- The Past Is Another Country, directed by Magda Rakita | Documentary: 76-year-old Bridget Sojourner reflects on fashion, allotments and life. There’s no room for beige here. If you’re living with dementia, you may enjoy Bridget’s vibrant colour choices.
- The Piano Forest, directed by Eva Sjöblom, Åsa Linder | Documentary: Pianos placed in a Swedish forest create an art installation exploring the fleeting nature of life. If you’re living with dementia, you may find the peaceful forest soundscape soothing.
- Treasure, directed by Samantha Moore | Animation: In the Shropshire hills, a mother’s love connects through the ages to a treasure hunter’s quest. If you’re living with dementia, you may find this soothing animation relaxing to watch.
- Wait a Minute, directed by Marta Renzi | Experimental: On a sunny pier, people dance and play to upbeat music, creating a joyful invitation to savour the moment. People living with dementia may enjoy the upbeat music and the people dancing in the sunshine.
- You Can’t Shrink Love, directed by Veena Rao | Documentary: Artist Lucy Francis crafts tiny, lifelike dogs, bringing joy and memories of beloved pets to life. People living with dementia may enjoy Lucy’s craftwork. Some viewers may be reminded of dogs they have known and loved.
“My mum had early onset dementia, and our experience was that she retained a lot of emotional intelligence, despite losing so much. Music, images, colour, and texture remained potent connectors between us, and I hope that these films will similarly connect with a curious and friendly audience.”
