METALCRAFT praised for merging industrial design with refined beauty
Villeroy & Boch Tiles has once again achieved international acclaim by winning the Red Dot Design Award 2025 in the ‘Product Design’ category. This time, the award goes to its METALCRAFT collection – a line that demonstrates how modern industrial textures can be both bold and elegant. The Red Dot remains one of the world’s most respected design prizes.
Expressive metallics shaped by light and texture
Bringing industrial flair into interior design, the METALCRAFT range is known for its transformative aesthetic. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and calm. Depending on the lighting situation, the look alternates between understatement and opulence – always high-quality, always full of character.”
With sizes ranging from 40 x 120 cm for wall applications to expansive floor formats, the collection supports creative freedom. Features such as R10 slip resistance and specialised surface finishes make it ideal for both stylish homes and commercial projects.
Red Dot jury honours creative innovation
Since its founding in 1955, the Red Dot Design Award has recognised exceptional product design worldwide. In 2025, a jury of 43 professionals from 21 countries assessed submissions from over 60 nations. “The METALCRAFT series from Villeroy & Boch Tiles impressed with its exceptional design quality in this demanding assessment and was honoured with the coveted award.”
