LinkedIn Proves to be Successful Platform for Businesses to Win New Clients
Wednesday 9 September, 2026 – Maverrik, a social selling training company, has reported that businesses are still acquiring new clients through LinkedIn. However, the key to success lies in treating the platform as a vital part of the sales process, rather than just a place to post content.
The increase in LinkedIn’s popularity has led to a significant amount of content, automated outreach, and AI-generated sales messages. This has left many business owners and sales teams questioning if the platform is still an effective source for generating new business.
Dean Seddon, founder and CEO of Maverrik and a social selling expert, believes that LinkedIn is still a valuable tool for business growth. However, he emphasizes the importance of having a system in place for winning clients through the platform.
“Posting more content isn’t a sales strategy,” says Dean. “LinkedIn works commercially when positioning, content, prospecting, and conversations all connect. The objective isn’t more activity, it’s more of the right conversations with the right buyers.”
Maverrik specializes in social selling training, LinkedIn training, and Sales Navigator training. The company helps business owners, sales teams, and marketing teams utilize LinkedIn to generate opportunities, build pipelines, and win clients.
Maverrik’s approach focuses on commercial outcomes, rather than vanity metrics such as follower numbers, impressions, or likes. According to the company, LinkedIn visibility is just the starting point.
One of the most common mistakes businesses make is assuming that regularly publishing content on LinkedIn will automatically lead to sales. While content can help build trust and visibility, it needs to be supported by clear positioning and a defined target audience.
When a potential client visits a LinkedIn profile, they should quickly understand who the person helps, what problem they solve, and why their expertise is relevant. Content can then be used to reinforce that expertise, while targeted prospecting helps identify and reach potential buyers directly. Tools like LinkedIn Sales Navigator can support this process by helping salespeople find relevant companies, decision-makers, and prospects.
However, Dean emphasizes that technology alone is not enough. “Sales Navigator can help you find the right people, but it can’t rescue a bad offer or a bad message,” he says. “The biggest difference comes from knowing who you want to speak to and having a relevant reason to start the conversation.”
Social selling is the process of using platforms like LinkedIn to identify potential customers, establish credibility, build relationships, and create sales opportunities. It can include LinkedIn profile positioning, content and thought leadership, prospecting, LinkedIn Sales Navigator, sales outreach, relationship building, lead nurturing, sales conversations, and pipeline development.
Maverrik argues that the success of social selling should ultimately be measured by conversations, leads, opportunities, and revenue. This is especially crucial for B2B businesses and professional services firms that don’t require a large audience to grow. For these businesses, reaching the right decision-makers can be more valuable than generating thousands of views from people unlikely to buy.
The growth of automated and AI-generated outreach has made LinkedIn users increasingly resistant to generic sales messages. Maverrik says businesses often respond by increasing volume when they should instead improve relevance. Rather than sending large numbers of identical messages, effective social selling focuses on understanding the buyer, recognizing potential needs, and creating a conversation rather than immediately delivering a sales pitch.
Dean warns that automating poor outreach only creates poor outreach faster. He believes the human element remains central to the sales process.
Maverrik has demonstrated through its customer experiences that LinkedIn can produce genuine commercial outcomes. The company has shared examples of clients winning new business after applying its social selling approach, including participants securing new contracts and high-value clients through LinkedIn.
Dean emphasizes the importance of consistency and treating LinkedIn as a pipeline rather than a source of instant leads. “Businesses don’t need another social media channel to maintain,” he says. “They need a repeatable way to generate opportunities, and LinkedIn can do that when the strategy behind it is right.” The process typically combines clear positioning, relevant content, targeted prospecting, strong messaging, and consistent follow-up.
For businesses that rely heavily on recommendations and referrals, Maverrik says this can also create a more controllable route to market.
About Maverrik
Maverrik is a social selling training company that specializes in LinkedIn, social selling, LinkedIn Sales Navigator, sales outreach, LinkedIn Company Pages, and AI for sales. Founded by Dean Seddon, Maverrik works with business owners, sales professionals, marketing teams, and organizations internationally to help them use LinkedIn as a practical client acquisition and business development channel. The company offers social selling training, LinkedIn training, sales navigator training, and live workshops in the UK, US, and internationally. For more information, visit maverrik.io.
