A UK-based horse racing syndicate headed by professional punter James Atkinson has declared over £50 million in profits from bookmakers across Britain and Ireland over the past year.
Atkinson, the figure behind the increasingly influential betting platform Race Reads, has drawn widespread attention for the systematic and data-led nature of his success. Through disciplined race analysis, smart market timing, and the backing of over 4,000 monthly subscribers, the platform has disrupted conventional punting circles.
“James built an entire university of punting wisdom and it works,” said one Race Reads member. “Most tipsters can’t tell you how many furlongs are in a mile.” They added.
Several users have reported that whenever Atkinson shares his tips, markets react almost instantly. On numerous occasions, odds have reportedly halved within minutes, leading two major online bookmakers to limit bets to Starting Price only on races where his selections are released.
“They fear smart money. They fear James,” said another long-standing member.
Despite having been banned or restricted by numerous high-street bookmakers and betting shops, Atkinson has continued to adapt. His operation now relies on a trusted national network of individuals placing bets on his behalf.
“Yes, people double-crossed him. Some ran off with five-figure bankrolls,” They added. “But James recalibrated and built something smarter.”
The Race Reads Model
Launched in 2023, Race Reads is an insight-driven platform dedicated exclusively to UK and Irish horse racing. Subscribers receive a small number of meticulously researched selections each week, accompanied by comprehensive pre-race analysis. Unlike typical tipping services, Race Reads positions itself as a learning tool as much as a betting guide.
“This isn’t about guesswork or hunches,” said Atkinson. “Every selection is the product of hours of video analysis, sectional timing breakdowns, and market intelligence.”
Alongside the main service, Race Reads runs an educational hub dubbed Betting University, offering modules on key aspects of professional betting, including:
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Building personal odds lines
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Race replay analysis
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Reading jockey behaviour and body language
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Bankroll and risk management
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Bookmaker behaviour and account sustainability
“It’s a complete framework,” said one user. “It’s changed how I think about betting — and helped me stay profitable.”
Members have shared stories of how Race Reads has had a real-world impact, from enabling family holidays and side incomes to supporting the launch of new businesses.
Atkinson, a full-time father of four — including two non-verbal autistic children — developed Race Reads while managing extensive family responsibilities.
In 2024, he published Blood, Sweat & Bets, a candid book chronicling the discipline, pressures, and personal journey behind professional punting. He has also delivered talks at venues such as Doncaster Racecourse and actively supports causes including the Injured Jockey Fund and Autism in Racing.
