Transform Your RPG and TTRPG Experience with MasterUp LIVE: Now on Kickstarter

Rome, Italy – MasterUp, the groundbreaking toolkit designed to revolutionize live role-playing games (RPG, TTRPG), has been officially launched by AR Market and its visionary founder, Andrea Baldini. With a deep passion for RPGs and a commitment to leveraging immersive technologies, Baldini has created a comprehensive package that seamlessly blends physical and digital elements to enhance the live RPG experience.

MasterUp aims to address the multiple challenges faced by Dungeon Masters (DMs) and players during live RPG sessions. By simplifying setup processes, enhancing imaginative storytelling, and providing engaging player experiences, MasterUp hopes to evolve live role-playing without compromising the essence of the game. The ultimate goal is to make it more accessible, imaginative, and immersive for all players.

The MasterUp toolkit offers a comprehensive package of physical and digital components. The physical tools include a double-sided magnetic whiteboard for vertical play, a portable table with a magnetic surface, map holders, and magnetic token holders, alongside an interactive DM screen featuring a monitor, speakers, and modular graphic covers for easy customization. The digital innovations transform the DM into a ‘movie director’, thanks to a sophisticated game campaign management software and app. This software includes immersive communication tools, preloaded assets, augmented reality (AR) maps, and virtual reality (VR) cardboards for mobile phones, aiming to enrich the gaming experience with immersive AR and VR experiences.

In addition, MasterUp has created a marketplace for all TTRPG games, encouraging creators, artists, publishers, and IP owners to sell and share their assets. This open-world ecosystem allows for the creation of homebrew worlds and exceptional games, with revenue from sales distributed among all contributors.

MasterUp distinguishes itself with its innovative fusion of physical and digital components, addressing practical challenges and enhancing the gaming experience. This toolkit offers portability and ease of transport, empowering DMs and players through a combination of cutting-edge technology and traditional gameplay elements.

Baldini’s deep passion for RPGs and his commitment to leveraging immersive technologies to revolutionize entertainment, gaming, and education has led to the creation of MasterUp. With collaborations with prestigious clients and fueled by his love for RPGs, Baldini’s journey has culminated in the creation of MasterUp – a toolkit that has already begun to transform how RPGs are played.

Committed to environmental stewardship, MasterUp’s physical products are designed for longevity and crafted from recyclable materials, while its digital tools aim to minimize material consumption, further reducing its ecological footprint.

MasterUp invites the RPG community to be part of a groundbreaking journey to elevate live RPGs and TTRPGs. With a foundation built on immersive technology expertise and a profound affection for RPGs, MasterUp calls on enthusiasts to support its Kickstarter campaign and be among the first to experience the future of live role-playing.

Andrea Baldini extends an invitation to the RPG community, stating, “We are on the brink of revolutionizing live RPGs. With your support, we can take MasterUp to new heights. It’s time for Dungeon Masters and players alike to level up their game!”

For more information and to back the MasterUp project, visit

Media Contact:

Andrea Baldini, Founder

MasterUp by AR Market

Rome, Italy


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