FortéNext CEO, Nadiya Kreynin, has issued a call to action for U.S. manufacturing leaders to embrace digital transformation as the foundation for long-term competitiveness. With the sector experiencing a historic resurgence and contributing nearly $2.9 trillion to the economy, Kreynin stresses the importance of aligning technology, talent, and processes to capture the next wave of growth.
In her statement, Kreynin acknowledges the unprecedented pressures facing the manufacturing industry, including fragile supply chains, labor shortages, and the adoption of advanced robotics and sustainability demands. She emphasizes that the companies that will lead in this changing landscape are those who have a shared digital-first strategy.
A recent study by Northeastern University highlights the challenge facing smaller or less digitally mature manufacturers in achieving ROI from transformation projects. Kreynin notes that the key to success is not just investing in tools, but also committing to training, process redesign, and cultural adoption.
As a Salesforce B2B Commerce Implementation Partner with 20 years of experience working with manufacturers, FortéNext has witnessed these dynamics firsthand. Kreynin explains that as the manufacturing landscape shifts, Salesforce provides the backbone for resilience by unifying sales, service, commerce, and analytics in a single ecosystem.
FortéNext is proud to help manufacturers translate this potential into measurable outcomes. The company, distributed by Pressat, is dedicated to assisting manufacturers in navigating the digital transformation landscape and achieving long-term success. The statement was released on Thursday, 2 October 2025 in Boca Raton, FL.
