Vorwerk, the leading direct sales company in Europe and global leader in the direct sales of premium household appliances, is taking its ecosystem to the next level. On Monday, September 21st 2026, Vorwerk introduced two new benefits to its Cookidoo® platform: the AI-powered Cookidoo® Assistant and Recipe Translation. These features are designed to enhance the user experience, making it more intuitive, personalized, and accessible.
Cookidoo® is the digital heart of the Thermomix® ecosystem, providing its users with access to over 100,000 trusted and success-guaranteed recipes from around the world. The new Cookidoo® Assistant, which has been tested and approved by Thermomix® Advisors, will begin rolling out to customers on September 21st. This AI-powered feature can understand everyday language and makes it easier for users to find recipes, compare options, and organize cooking ideas, reducing time spent searching.
In addition, the Recipe Translation feature, available on the Cookidoo® app, allows customers to discover and cook a larger share of the global Cookidoo® recipe collection in their own language. Initially, Recipe Translation will support selected languages and country-specific recipes in English, Polish, Spanish, Portuguese, Italian, German, and French.
In response to long-standing demand from the Thermomix® community, Vorwerk is also introducing Arabic as a new language option on the Thermomix® TM7. This update will be available on September 21st and will allow Arab users to navigate the device in a language that feels familiar to them. The Arabic language can be selected as the device language independent of the country in which the device is used. When selected, the Thermomix® TM7 user interface is displayed in Arabic and adapted to a right-to-left layout, and the Arabic keyboard allows users to type, search, and follow Guided Cooking in Arabic.
Arabic will first launch as a device language on the Thermomix® TM7, with plans to expand to the Cookidoo® app and web experience by the end of the year. Over 100 Arabic recipes will be available for the device, featuring culinary inspiration from countries such as Morocco, Algeria, Syria, Lebanon, Saudi Arabia, Iraq, Tunisia, and Egypt.
For more information on Vorwerk and its media releases, visit their website.
ABOUT VORWERK
Founded in Wuppertal, Germany in 1883, Vorwerk is Europe’s number one direct sales company and the global leader in the direct sales of premium household appliances. With a strong commitment to people, exceptional quality, and first-hand product experiences, Vorwerk’s core business is the development, production, and distribution of premium household products within the Thermomix® and Kobold ecosystems. The company’s direct customer relationships are key to their success, with advisors serving as trusted points of contact for customers. Vorwerk also prioritizes responsible thinking and social commitment, from developing durable and repairable products to supporting social, cultural, and educational initiatives. The Vorwerk family also includes akf-Group, a financing partner for Germany’s SME sector, providing tailored financing solutions backed by extensive industry expertise. In 2025, the Vorwerk Group generated sales of EUR 3.6 billion and is active in around 60 countries worldwide.
Media Contact:
Michael Weber
Vice President Corporate Communication
Phone: +49 202 564 1247
Email: presse@vorwerk.de
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