London, 18 June 2025: As Irish rap group Kneecap prepares to face terrorism-related charges in a London court, Dublin-born creative studio The Tenth Man has launched a bold campaign in support of the band and the right to free artistic expression.
On Tuesday night, the studio lit up central London with a provocative projection stunt across three significant locations: Camden’s Electric Ballroom, County Hall at Southbank, and The Strand in Central London. The striking visual read “MORE BLACKS. MORE DOGS. MORE IRISH. MO CHARA.”, reclaiming language used for historic exclusion as a message of solidarity, resistance, and cultural pride.
This stunt follows the rollout of a billboard campaign in prominent sites around Westminster earlier this week, timed to coincide with the trial of Mo Chara, one-third of the Belfast hip-hop group. Both efforts aim to show support for Kneecap and raise awareness about what many see as a crackdown on artistic and political expression. Kneecap’s political messaging has long attracted global attention.
The group made headlines at Coachella last month after projecting pro-Palestinian messages at the end of their set, a moment that was cut from the official livestream but widely shared online. This further solidified their reputation for defiance and using their platform for protest.
Eric Davidson, of The Tenth Man, stated, “This isn’t about provocation for its own sake. At The Tenth Man, we stand with artists and their right to creative expression. We stand with truth-tellers like Kneecap, who use their art to shed light on shadowy parts of the world, despite the potential repercussions.”
Dan Lambert, Kneecap’s manager, added, “This witch-hunt is a carnival of distraction and political policing to divert eyes away from Gaza.”
The Tenth Man has been working with Kneecap since 2018, collaborating on music videos, political campaigns, and creative stunts, including a headline-grabbing activation with a replica RUC Land Rover at the launch of their movie at Sundance last year. This week’s campaign also marks a statement of intent from the studio, which recently expanded operations to London.
Known for its disruptive creative work across music, fashion, and youth culture, The Tenth Man has built a reputation for supporting artists who push against the grain. The agency sees this campaign as not only a show of solidarity but also a defense of cultural freedom in a time of increasing political censorship.
The Tenth Man can be reached at hello@thetenthman.com and their website is www.thetenthman.com.
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