Last Updated on: 25th June 2025, 03:20 pm
Memree’s latest and most eagerly awaited fragrance, Sun Is Up, is set to launch at 8pm on 29 June – promising a warm, golden tribute to the season.
The UK-based fragrance label is embracing high summer with what it calls its most radiant creation to date. Sun Is Up is a luminous, creamy parfum designed to evoke sun-drenched days and nostalgic warmth – a scent made to bottle the feeling of sunshine on skin.
Founded in 2024 by entrepreneur and influencer Tayla-Blue, Memree has rapidly gained cult status among fragrance lovers. Its signature high-concentration formulas – each containing 33% fragrance oil – offer both richness and lasting power, elevating expectations within the niche perfume space. Each scent is thoughtfully created in collaboration with leading perfumers in the UK and France, with development taking over a year.
What truly differentiates Memree is its community-driven ethos. The brand regularly includes its customers in the creative journey by offering sample testing and gathering feedback to refine upcoming scents. With every launch in high demand and many products quickly selling out, Memree has carved out a distinctive presence in the British luxury fragrance market.
Sun Is Up continues in that spirit. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber—florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It’s sun-drenched, nostalgic, and utterly transportive.
