Sport Social launches as the first voice-activated Premier League content service for smart speakers

Last Updated on: 22nd November 2023, 04:00 pm

Sport Social is about to launch as a new smart speaker content service to provide the latest news from all 20 Premier League clubs for the upcoming 2019/20 season.Launched by Voiceworks, a voice-first agency focused on innovative technology and content solutions for the digital assistant marketplace, Sport Social is the first of its kind to provide human voiced in-depth news updates on the Premier League through smart speaker devices including the Amazon Alexa and Google Assistant, and will also be available on smartphones worldwide, When launched, Sport Social will offer Premier League fans around 150 updates on the competition each week.

Over a third of smart speaker users are asking for sport content to be made more available on their devices, which is the gap Sport Social aims to fill by providing fans across the world with to access premium audio content in the form of short daily updates, specific to their favourite Premier League club. Brought to you by a real, professional in-house team of journalists and broadcasters in place of the traditional T2S robotic voice usually heard on smart speakers, the types of content will include team line ups, post-match reviews for every Premier League game, and daily podcasts, covering all the latest news from the world’s most popular football league. This new service will be available on demand from August 10th – the start of the new Premier League season – allowing fans to access their updates wherever and whenever they want.

Jim Salveson, Head of Sport Social, commented: “Sport Social is going to offer fans of the Premier League worldwide something different – on demand, human voiced coverage of the English Premier League. Football fans are no longer prepared to wait for the audio content they receive via traditional media and so Sport Social is giving them to access Match reports, daily team updates and podcasts whenever and wherever they want it. This world first is a great way to launch Sport Social and we have some big plans for its growth to other competitions and sports in the near future.”

By simply using the phrase “open Sport Social”, smart speaker owners will be granted access to the world of Sport Social and able to tailor content to their own desires. As well as this, the daily podcast will invite football experts onto the show to discuss the biggest news from the Premier League that day, with full match reviews available just one hour after a game has concluded.

Sophie Hind, Managing Director of Voiceworks, added: “The opportunity for voice activation is at an all-time high with speech recognition now at 95%. It’s estimated that half of all searches will be made via voice-technology next year so it’s crucial that brands consider their voice-activated offering and strategy. With our broad range of technology, search and broadcast skills, Voiceworks can offer differentiated services that help clients develop all elements of voice experience.”

Voiceworks has already established an ongoing partnership with AWS Consulting Partner and Alexa Voice agency – Cation Consulting. This allows for a full 360º offering, when creating a comprehensive voice strategy for clients across all platforms, including Google and Amazon along with other advanced AI solutions.

Sport Social will launch on August 10th to coincide with the beginning of the Premier League season.


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