Digging the Latest Small Business News

+1 202 555 0180

Have a question, comment, or concern? Our dedicated team of experts is ready to hear and assist you. Reach us through our social media, phone, or live chat.

NEW YOUTH PROGRAM Pat Cash, Tennis Legend, Collaborates with ASE to Introduce Exciting Youth Program

Former Wimbledon Champion Pat Cash has announced a partnership with Abler Sports & Entertainment – ASE to co-create ‘The Invitational’ with ‘Cash for Charity’, a unique ‘festival of tennis’ set to debut in January 2026 in Melbourne, Australia.

The event, which will take place in the lead-up to the Australian Open, aims to blend sport, tennis, music, food, lifestyle, and popular culture in an exciting and innovative format. The inaugural edition will feature legendary athletes and prominent personalities, both on and off the court, in a celebration of the sport and its impact on society.

In addition to the on-court action, ‘The Invitational’ will also feature a fundraising initiative called ‘Cash for Charity’, with a focus on supporting causes that matter to both Cash and ASE.

Speaking about the event, Pat Cash said, “The Invitational is about more than just tennis. I am proud to bring this to life with ASE, and do it in a way that celebrates the sport while also making a positive impact.”

Ravi Krishnan, Founder and CEO of ASE, added, “This is exactly what ASE is all about – creating Intellectual Properties that blend creativity and commerce, in collaboration with the right partners. Pat is an Australian legend who is both extraordinary and empathetic. The Invitational will reflect these qualities in combination with elegance and exclusivity, making it a unique addition to the Summer of Tennis.”

The full details, including schedule and format, will be announced by ASE and Pat Cash closer to the event. ASE, a data-driven, full-service enterprise operating across sports, media, entertainment, music, fashion, food, and lifestyle, aims to create long-term value through the ownership of IP, the power of engagement, and the convergence of culture and commerce.

Founded by sports industry pioneer Ravi Krishnan, ASE brings together global experience, local insight, and strategic thinking to build scalable, relevant, and culturally resonant solutions. Backed by a preeminent Investor Group and Advisory Board with over 300 years of combined experience, ASE combines strategic vision, operational depth, and an unparalleled network of relationships with global business leaders.

For more information, please contact Ravi Krishnan at ravi@aseworld.com or Shivam Srivastava at shivam@aseworld.com. Distributed by https://pressat.co.uk/

Share this article
0
Share
Shareable URL
Prev Post

Entrepreneur Acquitted of Hacking Charges Following Crown Court Trial

Next Post

Paul Kim Appointed as Managing Director of BIXOLON Europe GmbH

Read next
0
Share