New and Improved Compassionate Shopping Guide Makes Cruelty-Free Shopping a Breeze

Naturewatch Foundation Launches New Compassionate Shopping Guide on World Day for Animals in Laboratories

London, UK – April 24, 2024 – In honor of World Day for Animals in Laboratories, the animal welfare charity Naturewatch Foundation is proud to release its newly updated Compassionate Shopping Guide. The guide features over 200 personal care, cosmetic, and household brands that are completely cruelty-free, with no ties to animal testing.

What sets the Compassionate Shopping Guide apart is its thorough vetting process. Not only does it ensure that the endorsed brands themselves do not test on animals, but it also confirms that their parent and sister companies uphold the same ethical standards. This means that consumers can trust that their purchases are not indirectly supporting animal testing in any way.

Donna Smith, editor of the guide, spoke about its importance, saying, “The Compassionate Shopping Guide is a must-have for anyone who wants to live their values and support truly cruelty-free companies. From well-known favorites to unique handmade finds, it has something for everyone.”

One such company, Bio-D, a cleaning product company, is proud to be endorsed in the guide. A spokesperson stated, “At Bio-D, all of our products are 100% vegan and cruelty-free. We are honored to be endorsed by Naturewatch Foundation’s Compassionate Shopping Guide, which truly represents businesses with zero ties to animal testing. This guide creates a community for like-minded brands and shoppers.”

While the UK has banned cosmetic testing on animals since 1998, and household product testing since 2015, some ingredients used in everyday products can still be tested on animals for regulatory purposes. The Compassionate Shopping Guide aims to empower consumers to make informed choices and support brands that align with their values.

The guide is available online at

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