Marketing Signals has announced the rollout of its new AI Search Optimisation service—a forward-thinking solution crafted to help brands thrive amid the accelerating transformation of online search driven by artificial intelligence.
As AI tools reshape how users engage with search engines, conventional SEO and paid media approaches are no longer enough. Innovations such as AI Overviews, generative search results, and conversational platforms like ChatGPT, Gemini, and Perplexity have fragmented the search experience. In response, Marketing Signals’ latest offering is engineered to ensure brands remain discoverable and competitive in this emerging AI-first environment.
The AI Search Optimisation service blends traditional digital expertise with future-facing capabilities, incorporating:
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AI-optimised content strategies tailored for LLMs and AI-overview results.
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Technical SEO refinements aligned with large language model crawling patterns.
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Unified planning across organic, paid, and AI-specific discovery channels.
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Continuous monitoring of AI-generated SERPs and evolving user journeys.
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Smart experimentation with new content formats aimed at AI surfaces.
The service enables brands to enhance their digital visibility for AI-based discovery while safeguarding their performance on classic search engines like Google.
Gareth Hoyle, Managing Director at Marketing Signals, said:
“AI search is not just a trend, it’s a fundamental shift in how users find and interact with content online. Many businesses are unprepared for what’s coming next. Our AI Search Optimisation service is designed to bridge that knowledge gap. We’re helping brands proactively adapt, ensuring they remain visible and relevant as AI continues to evolve the search landscape.”
This innovation is particularly advantageous for companies in competitive fields such as finance, travel, and ecommerce, where appearing in early AI-generated listings can significantly influence customer acquisition and trust.
Since its founding in 2007, Marketing Signals has evolved from a specialist link-building firm into a full-scale digital marketing partner operating across the UK, US, and other international markets. Known for staying ahead of trends—from Google algorithm changes to mobile-first indexing—the agency’s agility in embracing AI-powered search cements its status as a trusted ally for progressive brands navigating today’s complex search environment.
