London, July 15, 2026 – Lobo Digital, a London-based digital marketing agency, announced today the beta launch of their new app, Lobo Digital App (lobodigital.app). This AI-powered marketing assistant is specifically designed for small and medium-sized businesses, startup founders, and freelance marketing consultants in the UK. Unlike generic AI tools, the Lobo Digital App creates a detailed brand profile for each user and delivers expert, channel-specific marketing output across ten disciplines, including SEO, PPC, email, social media, public relations, and print.
The launch of the Lobo Digital App comes at a time when the AI marketing market is rapidly growing, projected to reach a value of approximately $64.6 billion in 2026 and expected to continue to grow at a rate of over 30% per year, reaching an estimated $107.5 billion by 2028. However, this growth has been uneven, with larger enterprises adopting AI in their marketing strategies at a higher rate than smaller businesses. In fact, research shows that roughly 75% of large enterprises currently use AI in their marketing, while only around 50% of mid-sized companies have implemented AI in their marketing efforts, leaving the UK’s 5.7 million smaller businesses at a disadvantage.
The founder of Lobo Digital, Marcus Lobow, identified a gap in the market for AI tools that were built with a marketing perspective, rather than a purely technological perspective. Lobow spent seven years as a head of marketing in the facilities management and property sectors before creating the Lobo Digital App. He found that most AI tools lacked the understanding of how marketing truly works.
“Every AI marketing tool I tested was technically competent but strategically empty. They couldn’t differentiate between a brand campaign and a conversion campaign, or how to write a PPC ad versus a PR pitch. That is not a technology problem, it is a marketing knowledge problem. So we built the tool with marketing methodology at the core, not as an afterthought,” said Lobow.
The Lobo Digital App starts with a brand profile builder that captures over 15 data points about a business, including industry, tone, target audience, USPs, competitors, and goals. This information is used to personalize the app’s output for each user, ensuring that the content is specific to their business and not just a generic template. The app covers ten marketing channels, each built on the methodologies a practicing consultant would apply, including Marketing Strategy, SEO and Content, PPC and Ads, Social Media, Email, SMS, Print, Public Relations, Web Design, and an AI Consultant mode for open-ended strategy questions. Outputs include 12-month strategies, campaign briefs, press releases, Google Ads copy, email sequences, landing pages, and competitor analysis reports.
The Lobo Digital App aims to make agency-grade marketing accessible to small and medium-sized businesses. Typically, UK marketing agency retainers start at £1,000 to £1,500 per month for a single channel, with full-service arrangements ranging from £3,500 to over £10,000 per month. For most UK SMEs, that is simply out of reach. The Lobo Digital App is priced from £19 per month at launch, with a seven-day free trial across all paid tiers and 20,000 free tokens upon sign-up. The productivity case for using AI in marketing is increasingly evident, with marketers reporting around 44% higher productivity and saving roughly 11 hours a week.
Research from the British Chambers of Commerce shows that 35% of UK SMEs are actively using AI, up from 25% in 2024. However, a study conducted by Sharp Europe in December 2025 found that 55% of UK SME leaders feel their businesses are not using AI as effectively as they could. This discrepancy between AI availability and usefulness is the problem that the Lobo Digital App aims to address.
The UK Government’s SME Digital Adoption Taskforce estimated that UK SMEs could add £94 billion annually to GDP through digital and AI adoption. The main barrier for businesses is not awareness but access to tools that are fit for purpose.
The Lobo Digital App is available now in beta at lobodigital.app. Pricing starts at £19 per month for the Starter tier, with Growth (£49/month) and Agency (£149/month) tiers also available. All prices are locked in permanently for early subscribers ahead of the planned public launch. A seven-day free trial is available on all paid tiers.
For more information, please contact Marcus Lobow at marcus@lobodigital.ai or 020 7167 8465. High-resolution assets, product screenshots, and founder interview availability are available upon request.
Sources:
– MarketsandMarkets AI in Marketing Forecast, 2026
– Industry AI marketing performance reports, Q1 2026
– DBT Business Population Estimates for the UK and Regions 2025
– British Chambers of Commerce
