Last Updated on: 15th September 2025, 05:24 pm
The Manchester-based performance marketing agency K2L, has revealed the launch of two international offices – in Dubai and Illinois – marking a landmark moment in the agency’s global growth journey.
For more than a decade, K2L has built a reputation for bold, results-driven campaigns across brand, web and digital platforms. Its growing list of clients includes household names such as Bootea, GoNutrition, Marriott Hotel Group and BeautyBay, alongside a new generation of health and wellness brands aiming to capture attention in a crowded market.
The decision to establish operations in Dubai and Illinois underlines K2L’s commitment to meeting growing international demand, while supporting clients in two of the fastest-emerging regions for health and lifestyle innovation.
Dubai is establishing itself as a leading hub for wellness and premium consumer brands, while Illinois, with its proximity to Chicago, offers a gateway to one of North America’s most vibrant and fast-paced business centres.
Scott Kennedy, Managing Director of K2L, said:
“Opening in Dubai and Illinois has been a natural step forward for the K2L team. Both regions are undoubtedly experiencing rapid growth in the health and lifestyle industries, and having a presence there means we can work even more closely with the brands we’re already working with. At the same time, it’s our hope that these new offices will open new opportunities, adding to our client roster as more ambitious businesses look for bold, results-driven marketing that’ll cut through the noise. Our team is excited to help brands in these markets ‘Dare to be Different’ and achieve standout results.”
With its main base in Salford Quays, Manchester, close to MediaCity, K2L is now active across three continents. The agency offers a full-service marketing proposition, from brand development and web design to digital and social campaigns.
This expansion consolidates K2L’s global presence and creates fresh opportunities to build long-lasting relationships with ambitious health, lifestyle, and supplements brands worldwide.
