Last Updated on: 12th August 2025, 03:01 pm
In today’s increasingly sceptical online environment, where trust can determine whether a sale is made or lost, UK media entrepreneur Jack Purdie has unveiled UPPR, a digital PR agency created to help business owners take strategic control of their online presence.
Purdie, recognised for founding performance marketing agency ADVRT, spotted the gap in the market for UPPR after years of running paid advertising campaigns for fast-growing companies. He consistently found that campaigns underperformed not because of creative shortcomings or targeting errors, but because potential customers abandoned the buying process during the research stage – often due to a weak or inconsistent online reputation.
“I kept seeing great ads perform poorly at the point of conversion. It wasn’t the ad, it was the lack of trust when people Googled the founder or brand,” Purdie explains. “So we built a solution to that.”
UPPR provides guaranteed digital media placements for business owners looking to establish authority, build trust and fast-track buying decisions. By securing articles in high-authority online publications, founders can now shape the narrative of what customers, partners, and investors see when they search their name or brand online.
The agency works closely with each client to craft a compelling personal brand story, then places that story into publications that show up in search results, can be shared on social media, and added to websites for increased conversion.
“Trust is the most underrated performance lever in marketing right now,” says Purdie. “The top 1% of entrepreneurs already know this, that’s why they’re investing in personal brand and PR. We’re making this available to everyone.”
A Free Digital PR Trial Offer – For a Limited Time
As part of their launch, UPPR is offering a free trial article to any business owner interested in experiencing the benefits of digital PR. The process is simple: submit a few details at uppr.co.uk, and their editorial team will write and publish a professionally written piece in a reputable online publication, entirely free of charge.
The offer is designed to demonstrate the impact of trust-led marketing, and provide a low-friction way for founders to see how PR can elevate their brand perception and drive results across ads, sales and investor relations.
