ITO EN’s Green Tea Brand Forms Global Partnership with Shohei Ohtani

Tokyo-based company ITO EN, Ltd. has announced a global partnership with Shohei Ohtani, the Los Angeles Dodgers’ star player, effective April 30, 2024. Ohtani, who has been a fan of ITO EN’s top-selling unsweetened green tea brand “Oi Ocha” since his time in Japan, expressed his excitement for this partnership.

In conjunction with this announcement, ITO EN has published a heartfelt letter of support to Ohtani in over 60 newspapers worldwide. The letter, which was also published on the company’s official website, expresses ITO EN’s commitment to providing the best quality tea and support for Ohtani wherever he may be.

ITO EN aims to become a “global tea company” and will work closely with Ohtani, who is a well-known and respected figure in the world of baseball, to promote the value of Japanese tea globally. The company plans to implement various projects in Japan and abroad to achieve this goal.

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The product information site for ITO EN’s “Oi Ocha” can be found here:

In celebration of this partnership, ITO EN has also published a letter of encouragement to Ohtani in various newspapers in Japan and internationally. The letter, which can be found in popular newspapers such as the Nikkei, Asahi, Yomiuri, and Mainichi, as well as in regional newspapers in Japan, expresses ITO EN’s commitment to supporting Ohtani and his endeavors. It has also been published in newspapers in countries where baseball is popular, such as the NY Times, LA Times, Washington Post, Financial Times, Honolulu Star-Advertiser in the United States, Chosun Ilbo in Korea, and The Courier-Mail, The Daily Telegraph, Herald Sun, and The West Australian in Australia.

ITO EN’s commitment to supporting Ohtani is evident in their willingness to deliver their partnership products in any quantity and to any location, be it to the athlete himself, his friends, family, or associates.

The full text of the letter from ITO EN to Shohei Ohtani reads:

“Dear Mr. Shohei Ohtani,

Yes, the new season is here.

You continue to inspire us with your exceptional performance.

We hope our Oi Ocha green tea will refresh and energize you.

No matter the time of day, no matter how far apart,

We’re here for you, Ohtani-san.


ITO EN ‘Oi Ocha”’.

In response, Ohtani has expressed his gratitude and excitement for this partnership, stating, “I have been a big fan of ‘Oi Ocha’ since my time in Japan and it has remained an important companion to me even in my life in America.”

Shohei Ohtani, born in Iwate Prefecture in 1994, is a 193cm tall, 95kg two-way player who has captured the attention of fans worldwide. He has been a part of the Hokkaido Nippon-Ham Fighters and the Los Angeles Angels, and in 2024, he joined the Los Angeles Dodgers.

ITO EN’s flagship brand, “Oi Ocha,” is the world’s No. 1 unsweetened green tea beverage brand, with over 43 billion bottles sold since its launch in 1989. It has been well-received overseas and is sold in over 40 countries and territories.

ITO EN, with its corporate philosophy of “Customers First,” is committed to providing the best taste and value of “Japanese” tea to its customers of all ages. The company aims to become a “Global Tea Company” and will continue to promote “Oi Ocha” as a representative Japanese brand around the world, while also creating new tea culture and markets on a global scale.

For media inquiries regarding this partnership, please contact the “Oi Ocha x Shohei Ohtani PJ” Public Relations Office at

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