On Friday, September 26, 2025, Samsung launched a new line of Neo QLED TVs, The Frame TV, Music Frame, and sleek Soundbars. These devices aim to redefine the role of technology in the modern home by seamlessly blending design, art, and engineering to create a beautifully curated experience of sight and sound.
Gone are the days when TVs and speakers were solely acquired for their function, with little attention paid to their form. Samsung’s latest innovations prove that technology can be just as much a design element as a device.
The new Neo QLED series (65″ – 75″) features a stunning metal frame design that complements any space and elevates its aesthetic. It also incorporates Glare-Free technology, enhancing both the performance and style of different living spaces and providing a sophisticated viewing experience.
The Frame TV transforms the traditional television into a gallery-worthy showpiece. When not in use, the TV becomes a dynamic canvas, displaying artworks from Samsung’s extensive Art Store or personal photographs with remarkable realism. The customizable bezels effortlessly adapt to any interior style, from classic to contemporary.
Expanding the idea of tech-as-art beyond The Frame, Samsung’s new Neo QLED and QLED TVs also offer access to the Samsung Art Store. Whether displaying a digital Van Gogh or a personal holiday photo, these displays elevate, express, and personalize the viewing experience.
The 2025 audio line-up includes new soundbars in the flagship Q-series and B-series, featuring a sleek and innovative design. These devices not only enhance the audio experience but also elevate any living space, seamlessly blending innovative design with exceptional sound and impressive versatility. From a sophisticated wall-mounted display to a minimalist table top setup, the designs offer flexibility without compromising style.
In addition to the new Q-series and B-series models, Samsung continues to offer the slim and discrete S-series soundbars, which elegantly blend with any space. The Music Frame, on the other hand, reinvents what a speaker should look and feel like. Its minimalist design allows it to appear as a piece of modern wall art, while also delivering rich, room-filling audio. Imagine entering a space where a beautiful artwork lights up the wall while a soulful jazz melody fills the room. The result is not just aesthetics, but ambiance. With technology designed to enhance rather than distract, Samsung empowers users to create atmospheres that reflect their mood or moment in time.
One of the most compelling aspects of Samsung’s design philosophy is duality. The Frame TV, Music Frame, and now the new Neo QLED series and soundbars can blend in with understated elegance or stand out as conversation pieces. Their beauty lies in choice – whether you want your tech to whisper or sing.
With the Frame TV’s interchangeable bezels, users can match their TV to their room’s color palette. They can choose between modern or wood-inspired frames, all of which are magnetic and easily swappable. The elegantly designed Music Frame can hang alone or work in pairs, delivering an audio experience that is not only pleasing to the ear but also to the eye. And with the metal frame finish of the QN900F series, Samsung adds yet another layer of luxury to home design.
More than just devices, Samsung’s Neo QLED TVs, Frame TV, Music Frame, and Soundbars are a reflection of the user’s personal taste and seamlessly integrate into their homes and lifestyles. In this era, the question isn’t so much “Where do I put my tech?” but “How do I want my home to feel?”
With this innovation, Samsung isn’t just selling hardware – it’s inviting users to live in spaces that are not only smart but soulful. It’s a celebration of the beautiful union between design and experience, form and function, and ultimately, art and technology.
