On 06.09.2023, the revised and extended edition of Prof. Klemens Joos’ standard work on interest representation in the European Union, entitled “Convincing Political Stakeholders”, was published by WILEY-VCH Verlag.

Prof. Joos is the founder of the EUTOP Group, managing partner of the EUXEA Holding corporate group and an honorary professor for Business Administration – Political Stakeholder Management at the Technical University of Munich (TUM). The new edition provides readers with a unique and case-oriented insight into the practice of governmental relations work in Brussels, which is often referred to as ‘lobbying’. It also focuses on the formula Prof. Joos has developed for successful interest representation, that is, the distinction between content competence and process competence.

As Prof. Gunther Friedl, Dean of the TUM School of Management, noted: “Klemens Joos succeeds once again in treading new ground with this second edition of his book. He tangibly packs the important distinction between content competence and process competence, without which successful interest representation is not possible, into a formula that reduces the complex task of interest representation to its core and the central relationships.”

Prof. Joos’ book is a must-read for all those involved in the European Union, especially companies, associations, organisations and journalists in the EU member states, as it provides insight into the functioning of the modern EU. It is also the theoretical basis of the Master seminar “Political Stakeholder Management” at the TUM School of Management, which Prof. Joos has been teaching since April 2021.

The EUTOP Group is available for any inquiries or contact at +49 89 323700-0 or eutop@eutop.eu.