Cologne, Germany – On Friday, July 31, 2026, CHRIST Juweliere und Uhrmacher, a top jewelry retailer in Europe, announced its partnership with fulfillmenttools to revolutionize its order management process across its retail network. As part of a larger transformation, CHRIST will be implementing the Agentic Order Management System (OMS) powered by commercetools Sphere, an autonomous commerce platform. This new system will span across stores and digital channels in Germany, Austria, and the Netherlands.
Adapting to changing demands
For retailers operating internationally, the ability to quickly and flexibly respond to customer demands is crucial for success. This is especially true in the jewelry industry, which has unique requirements such as high-value products, complex inventory structures, and customers expecting a seamless shopping experience at every touchpoint.
CHRIST has a strong operational foundation built over many years. However, with the evolving retail landscape, their requirements have changed as well. A monolithic system architecture is no longer sufficient to provide the necessary flexibility for a seamless omnichannel experience. In particular, managing orders across different channels and countries – including stores and online shops – now requires a modular and scalable approach.
With the help of fulfillmenttools’ Advanced Order Routing, CHRIST can now provide real-time availability and delivery information to customers across all channels. This means that whether shopping online or in-store, customers will receive accurate and consistent information at all times. This will result in increased operational flexibility and a better shopping experience at every touchpoint.
Michael Berghoff, Chief Digital Officer at CHRIST, stated, “Order management is the heart and brain of any omnichannel architecture – ultimately, it is the decisive factor for differentiation and customer experience. In fulfillmenttools, we have found the right partner to make that a reality. This is an important milestone on our path towards a more agile and future-proof commerce landscape – one that gives us the modularity we need to evolve quickly and meet our customers’ expectations as a premium jewelry retailer.”
A modular approach for the future
Instead of completely replacing their core systems, CHRIST has chosen a targeted, architecture-driven approach. By gradually decoupling central components and implementing commercetools Sphere as the API-native commerce platform alongside a headless-enabled ERP system, the company has created a technical foundation to integrate best-of-breed solutions where they add the most value. KPS, a long-term partner of CHRIST, has played a central role in this process by providing deep retail expertise and guiding the architectural decisions to ensure a sustainable and scalable transformation.
fulfillmenttools acts as the central system for orchestrating order management, ensuring that every order – regardless of its origin – is intelligently routed and efficiently fulfilled across CHRIST’s European network.
Linda Kuhr, Managing Director at fulfillmenttools, added, “With our Agentic OMS, we help CHRIST unlock the full potential of its omnichannel strategy: through greater agility, smarter fulfillment decisions, and the flexibility to scale across markets. Together, we are building the foundation for a future-ready commerce architecture that supports CHRIST’s continued growth.”
About CHRIST
CHRIST, a market-leading jewelry company, has been the go-to destination for high-quality jewelry and watchmaking since 1863. Their fine jewelry collections include diamond, gold, and silver pieces crafted with rich jeweler’s expertise and the highest quality. As a trusted partner, CHRIST also offers a wide variety of wedding rings, bridal jewelry, and timeless symbols of love. Their watch segment features renowned names and international brands. With exclusive service and excellent advisory expertise, CHRIST currently employs over 2,000 people.
About fulfillmenttools
fulfillmenttools offers an agentic order management system that integrates fulfillment processes with AI-driven decision-making. Their platform replaces rigid rules with embedded AI agents that automate decisions across the entire order lifecycle – from routing and delivery promises to exception handling. This enables retailers and brands worldwide to improve the order experience for their customers, increase efficiency, and grow revenue and profitability. Their MACH-certified, API-first architecture brings inventory, orders, and fulfillment together in a central decision layer. The result is a smarter, faster, and more resilient fulfillment system that continuously evolves.
Media Contact:
REWE Group Corporate Communications
Email: press@rewe-group.com
