Mindset AI, an embeddable AI agent platform, has announced the appointment of Pip White as their new independent Non-Executive Director. The appointment is effective immediately and comes following the company’s recent successful funding round of £4.3 million, jointly led by Edge VC and Pembroke VCT.
White brings over two decades of experience as a seasoned technology executive, having led commercial operations and driven growth for global SaaS and enterprise technology companies. Her impressive resume includes senior roles at The Access Group, Salesforce, Google Cloud, and Hewlett Packard Enterprise.
Most recently, White served as the SVP & GM of Slack EMEA at Salesforce, where she played a key role in integrating Slack post-acquisition and unlocking new revenue streams across the region. She also served as the global sales operations leader at The Access Group.
In addition to her executive career, White also serves on the boards of Pavilion, techUK, and Boardwave, where she supports innovation and leadership within the broader tech ecosystem.
Barrie Hadfield, CEO & Co-founder of Mindset AI, expressed his excitement about White joining the team, stating, “Pip is one of the most respected leaders in the industry. Her experience speaks for itself, but just as impressive is the lasting impact she’s had on the teams and businesses she’s supported.”
White also shared her enthusiasm for joining Mindset AI, saying, “Mindset AI is helping SaaS teams launch AI features 10x faster than their competitors – a solution I can genuinely appreciate, having spent much of my career leading go-to-market teams in tech.”
She added, “What stood out to me was the transparency of the leadership and the pace the team is moving at. I’m delighted to join Mindset at such an exciting point – both for the company and for AI more broadly. I’m looking forward to working with the team, sharing what I can, and supporting them through this next stage of growth.”
This appointment marks a pivotal moment for Mindset AI as they continue to scale and expand their go-to-market efforts. White’s expertise and leadership will undoubtedly play a crucial role in shaping the next phase of the company’s journey.
About Mindset AI:
Mindset AI is an embeddable AI agent platform that helps SaaS teams launch AI features 10x faster than their competitors. With their innovative solution, Mindset AI is revolutionizing the way businesses approach AI integration and implementation.
