Etiya’s Advanced BSS Platform Empowers Dhiraagu’s CX-Focused Digital Transformation

Istanbul, Turkey – Etiya, a leading Independent Software Provider, is thrilled to announce the successful launch of a transformative collaboration with Dhiraagu, the largest and leading digital and telecommunications service provider in the Maldives. The collaboration includes the implementation of a Digital Customer Relationship Management (CRM) Transformation, which encompasses B2C postpaid and prepaid mobile services.

Through this partnership, Etiya and Dhiraagu have worked closely to revamp Dhiraagu’s customer experience by modernizing its Business Support Systems (BSS) with a state-of-the-art Digital CRM. The goal of this initiative is to enhance Dhiraagu’s customer-centric approach and ensure seamless experiences across all touchpoints. Key highlights of the transformation include gaining deeper insights into customer needs and streamlining the ordering process.

The successful execution of this project highlights Etiya’s role as an innovative BSS provider, delivering tailored solutions that address the unique requirements of its partners. This accomplishment further solidifies Etiya’s reputation as a trusted leader in the industry.

Aslan Dogan, Founding Partner & CEO of Etiya, expressed his enthusiasm about the collaboration with Dhiraagu, stating, “By upgrading Dhiraagu’s legacy BSS to CX-based-advanced technologies, we’re demonstrating our commitment to enhancing customer experience and driving digital-first strategies forward.”

Dhiraagu’s CEO & MD, Ismail Rasheed, praised the collaboration, stating, “Our customers are at the heart of all we do here at Dhiraagu. This additional upgrade to our systems with Etiya enhances our capability to deliver a superior digital experience to customers, empowering them to get ahead in the thriving digital age.”

The strategic initiative aims to improve sales efficiency, enhance operational agility, and elevate Contact Center Service levels, thereby cementing Dhiraagu’s position as a leader in the telecom industry.

Established in 1988, Dhiraagu is the country’s sole telecommunication service provider in the Maldives. The company’s two substantial shareholders are Bahrain Telecommunications Company B.S.C (Beyon), holding 52% of the shares, and the Government of the Maldives, holding 41.8% of the shares. The remaining 6.2% of shares are held by the general public of the Maldives.

Dhiraagu is the leading and largest digital and telecommunications service provider in the Maldives, providing future-proof digital and telecommunications connectivity that enables customers to get ahead in the digital future. They are pioneers who have ushered the country into the digital age and continue to lead the field by placing premium value on customer experience and consistent innovation. For more information, visit

Etiya, a leading software company founded in 2004, boasts over 1500 employees across 3 continents and 7 countries. Etiya provides innovative products focused on agility and flexibility through microservices-based architecture and DevOps methodology. Specializing in customer experience-centric and AI-driven digital transformation, Etiya’s offerings span various sectors globally, including telecom, automotive, finance, and retail. Etiya prides itself on delivering rapid digital readiness and product delivery for its customers. To learn more, visit

Distributed by

Share this article
Shareable URL
Prev Post

The Tilers Hub Augments Its Superior Tile Adhesive Collection in Response to Surging Demand

Next Post

Acquisition Complete: Learnd Takes Over Ashdown Controls Limited

Read next