Enhancing Audience Engagement: London Leaflets’ Vital Role for London Companies

Last Updated on: 22nd November 2023, 07:28 pm

In the year 2022, Lbox Communications (Lbox) embarked on a significant rebranding journey, resulting in the birth of “London Leaflets.” This transformation signified not only the company’s diversification into new avenues but also served to bolster their standing as a premier mail distribution force in the capital.

Year after year, London Leaflets tirelessly delivers millions of mail items to addresses scattered across the sprawling metropolis. Their clientele is as diverse as the city itself and includes esteemed organisations such as Winkworth Estate Agents, Tops Pizza, Cascade PR, and The London Borough of Camden.

The Bedrock of Lbox Communications London Leaflets represents the evolution of Lbox’s very first service, dating back to the days when the company operated under the name “London Letterbox Marketing.”

David King, CEO of Lbox Communications, underlines the fundamental role of this leafleting service in their journey, stating, “Without the success of our leafleting service in London, Lbox wouldn’t have achieved the growth it enjoys today. It is quite literally the foundation of our whole business, and has remained a consistent platform from which to expand and evolve our capabilities.”

King also emphasises the strength of this foundation through the enduring relationship they share with The London Borough of Tower Hamlets. The council became Lbox’s inaugural client in 1995, and remarkably, they continue to rely on the service over 28 years later.

“We are immensely proud of the strong partnership we have with Tower Hamlets, built on our consistency and quality of service,” says King. “And this is just one example of the long-standing relationships we have forged with organisations all across London.”

Evolving to Cover Every Street, Postcode, and Borough Within the M25 While London Leaflets has been at the heart of Lbox’s offerings for nearly three decades, it has evolved significantly over the years to meet the demands of contemporary businesses.

“GPS tracking, web-based mapping, 24hr turnaround times… The expectations for leaflet delivery have changed dramatically since the mid-90s. To retain our client base and build our reputation as what we believe to be the most complete leafleting service in London, we have continuously worked to improve the standard of our offering – everything from the quality of our technology, to the vans carrying us from address to address!” explains King.

One of the standout features of London Leaflets is its adaptable approach, offering four distinct leaflet distribution services to cater to the diverse needs of its clients:

  1. Solus: A standalone delivery service for leaflets and flyers, maximising focus on each individual mailing.
  2. Shared: Matching leaflets with the campaigns of up to two non-competing clients to reduce costs.
  3. Selective: A highly-targeted approach, considering specific roads, demographic groups, property types, and more for precision campaigns.
  4. Network: Pairing leaflets with publications stemming from Lbox’s enduring relationships with advertisers, publishers, and public sector bodies across London.

According to Lbox, this range of distribution methods, coupled with the precise web-based mapping employed for each delivery, continues to position London Leaflets as a leader in the capital.

“We want to be the leafleting service to suit all specifications and budgets,” says King. “We can adapt our approach from client to client or campaign to campaign, ensuring that anyone can reach the right doorsteps and maximise ROI.”

Delivering Peace of Mind to Customers In addition to supporting clients from initial campaign planning to rapid, high-quality print, fulfillment, and delivery, Lbox believes that London Leaflets’ key features align perfectly with the needs of contemporary brands. These include:

  • A dedicated, uniformed team of distributors.
  • Availability of GPS tracking for all deliveries.
  • Commercial-grade print and fulfillment machinery.
  • State-of-the-art mapping software.
  • ISO 9001 and ISO 14001 accreditations.
  • Regular audits conducted by independent regulators.
“The main features of London Leaflets, especially our GPS-tracking and commitment to retaining a full-time team of distributors, are designed to give our customers absolute peace of mind,” explains King.
“No risk of mailings going missing. No leaving campaigns half-finished. No drops in performance. Everything we do can be monitored by our clients and is verified by independent regulators, so we always stay on top of our game.”

You can find out more about London Leaflets, as well as try their unique “reach map” to explore the boroughs and postcodes they deliver to, on the Lbox Communications website.

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