Edison Podcast Metrics, the leading podcast measurement service from Edison Research, is expanding its reach to the UK. The announcement was made at the Podcast Show 2023 event held in London.
What sets Edison Podcast Metrics apart is its independence from podcast download data and its non-dependent nature on podcast networks opting into the service. The service conducts quarterly surveys with thousands of weekly podcast listeners, collecting listening behavior data across various platforms.
Edison Research, a renowned podcast research company globally, initially introduced its Top Podcast Shows ranker in the US in November 2019 and has been tracking podcast consumption on a larger scale since 2006. The data provided by Edison Research is widely used by major podcasting companies and advertising agencies in the US.
The survey research for Edison Podcast Metrics is currently underway in the UK, and subscribers can expect data from Q2 2023 to be available in Q3. The same methodology employed in the US is being used in the UK, with a minimum of 2,000 weekly podcast listeners aged 15 or older included in each quarterly survey.
As of April 2023, the Top Five podcasts among UK weekly podcast listeners, based on partial measurement data, include The Diary of a CEO with Steven Bartlett, The Joe Rogan Experience, Off Menu with Ed Gamble and James Acaster, The Rest is Politics, and Shagged Married Annoyed. A complete list of the top podcasts from Q2 in rank order will be available in Q3.
Melissa Kiesche, Senior Vice President at Edison Research, expressed excitement about the expansion of Edison Podcast Metrics to the UK, emphasizing the benefits of the data to the podcast industry in the US and the anticipation of the thriving podcast community in the UK making use of this research.
Edison Podcast Metrics UK will provide detailed show-level information on the top podcasts in the UK, along with network reach statistics. Subscribers will have access to demographic analysis of podcast listeners, including their purchasing and consumption patterns across a wide range of consumer goods and services.