Duncan Smith Joins ADvendio as Partner to Spearhead Growth in the UK

ADvendio, a leading advertising management solution provider, has announced the appointment of Duncan Smith as a Partner to lead the company’s growth in the UK market. The company is pleased to have Duncan, a seasoned professional with over two decades of experience in the media industry, join their team.

Duncan has an impressive track record of success, having worked with some of the UK’s most prominent publishers. His expertise includes designing subscription processes and paywall strategies for a national newspaper, as well as implementing a Salesforce-based Order Management System (OMS) for a global publisher. He has also managed multiple currencies and languages while maintaining a unified sales process and global reporting.

In his new role with ADvendio, Duncan will work closely with the sales and marketing teams to leverage his UK-specific domain knowledge and experience. His responsibilities will include identifying potential business targets, forging key industry contacts, and driving ADvendio’s expansion in the UK market.

Duncan explains, “Working with some of the leading publishers in the UK has provided me with a wide range of use cases, showing that although everyone does the same thing, they all do it differently. It is this wide experience in the UK sector that will help ADvendio expand and develop for the UK market.”

Duncan’s decision to join ADvendio was driven by a shared vision and a commitment to innovation and growth. “I was looking for a company that had similar values and ambitions, a company that was entrepreneurial and agile, one that wants to find ways to succeed not just for itself but for its employees and customers,” he notes.

With his extensive experience, Duncan has a unique perspective on the opportunities and challenges facing media companies in the UK today. “Some of the biggest challenges are around optimising/monetising audience ‘first party data’ and exploring new revenue streams,” says Duncan. “Media companies can’t stay still as the market is changing so fast. With all of this, Media companies still have fragmented systems and the nirvana of an enterprise solution seems out of reach.”

Samantha Giaver, Head of Sales at ADvendio, expressed her excitement about Duncan joining the team, stating, “We are excited to welcome Duncan to ADvendio. His extensive experience and deep understanding of the UK media landscape will be invaluable as we continue to grow our presence in this market. Duncan’s proven ability to innovate and lead successful projects aligns perfectly with our mission to provide cutting-edge solutions for our customers. We look forward to achieving great things together.”

Angus Dowie, ADvendio’s Regional Sales Manager EMEA and APAC, also shared his thoughts on the announcement, saying, “In the UK, we are really growing fast with a number of new clients, and exciting new partnerships soon to be announced. Bringing Duncan into the team will help us to accelerate this growth at quite a strategic time within the wider media OMS landscape. His level of knowledge is genuinely unique, especially for use-cases which are more pertinent to the UK market. I’m very excited to work with him.”

ADvendio is a Salesforce-powered solution that brings together media selling and media buying technology on one complete platform. The company provides advertising omnichannel campaigns tailored to the specific needs of global media, retail, agency, internet, and outdoor advertising companies. Their solution offers a seamless user experience with advanced ad booking and efficient ad inventory management capabilities. Through automation, programmatic, and self-service features, ADvendio simplifies the end-to-end campaign management process, from order to invoice, enabling smarter buying decisions and accelerated sales processes.

Celebrating over ten years of product excellence and growth, ADvendio, a globally trusted Salesforce partner, is leading the way in developing future-proof advertising management solutions.

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