London, UK – City Unscripted, a leading travel technology company connecting travelers with local hosts in over 85 cities worldwide, has been ranked 5th in the 2025 Deloitte UK Technology Fast 50. The ranking is based on percentage revenue growth over the past three years.
The company attributes its success to the increasing global demand for authentic, human-centered travel experiences that go beyond traditional tours. City Unscripted’s unique approach helps travelers connect with cities on a deeper level, creating a sense of belonging.
CEO Nick Whitfield expressed his excitement about the recognition, stating, “This is a major milestone for our team. It demonstrates the scalability of meaningful and personal travel experiences, and how technology can facilitate deeper connections while exploring cities.”
Kiren Asad, lead partner for the Deloitte UK Technology Fast 50 program, praised the winners for their resilience and innovation in an ever-changing economic environment. He said, “These businesses have not only adapted, but they have thrived thanks to their strategic vision, pioneering talent, and commitment to groundbreaking innovation.”
The Deloitte UK Technology Fast 50, now in its 28th year, celebrates the UK’s most innovative and fastest-growing technology companies across various industries, including software, fintech, media tech, and clean energy. This year’s winners collectively generated £2.41 billion in annual revenues in 2024/25, with an average three-year growth rate of 1,905%.
City Unscripted, a London-based company, offers personalized, unscripted city experiences led by local hosts in over 100 destinations worldwide. Its platform combines technology with human insight to help travelers explore and feel a sense of belonging in new cities.
For more information about City Unscripted, please visit their website at www.cityunscripted.com.
The Deloitte UK Technology Fast 50 is one of the country’s most prestigious technology award programs. It has been running for 28 years and is a ranking of the UK’s 50 fastest-growing technology companies based on revenue growth over the past three years. The awards celebrate innovation and entrepreneurship fueled by leading intellectual property.
For more information about the Deloitte UK Technology Fast 50, please visit their website at www.deloitte.co.uk/fast50.
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