BYD Opens Prestigious Harmony Showroom in London’s Canary Wharf

Last Updated on: 13th June 2024, 08:42 am

BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs), has opened a prestigious new showroom in Canary Wharf. The grand opening on 3 June was marked by a ceremony attended by over 100 elite guests from London’s business, financial, cultural, and media sectors, as well as leaders of the Chinese community in London.

During the ceremony, William Burton, Non-Executive Director of the British Tourism Board, praised BYD’s significant contributions to the new energy vehicle industry and shared his professional insights into choosing the BYD ATTO 3. He extended his best wishes for the showroom’s success and anticipated BYD’s continued leadership in green travel.

Geetan Jessen, General Manager of Harmony Auto UK, said: “We are delighted to announce BYD’s presence in London’s financial centre of Canary Wharf.

“Our aim is that the BYD brand will create a synergistic effect with surrounding high-end brands, enhancing its brand image and appeal to consumers in the area.

“Launching a showroom in Canary Wharf is a huge step for BYD as it continues to expand its presence as an emerging electric vehicle brand in the UK.”

The showroom, operated by BYD dealer Harmony Auto, will initially showcase three BYD models – the ATTO 3 crossover, the Dolphin hatchback, and the Seal saloon. Future plans include featuring all BYD models for overseas markets from this location.

Harmony plans to open additional BYD stores across the UK by the end of 2024.

Jack Feng, Chairman of Harmony Auto Holdings Co., Ltd., said: “We are thrilled to be running this outstanding new showroom in Canary Wharf, which is a huge step for BYD as a brand in the UK.

“We have ambitious plans to greatly expand our presence in the UK with more showrooms planned across the country as we continue to grow our fantastic relationship with BYD since we began our strategic partnership in 2023.”

For more information about BYD and its new Canary Wharf showroom, visit

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