Brazhnikov Petr: Price doesn’t matter!

The University of Basel in Switzerland conducted a study that demonstrated the impact of the cost of wine on the perception of the drink. The focus group consisted of 140 volunteers who were divided into 3 groups. During the tasting, each group was offered 3 types of Italian wines of 2013 from different price categories: … Continue reading Brazhnikov Petr: Price doesn’t matter!