Bespoke International Group Strengthens Senior Team with New Appointments

Last Updated on: 22nd November 2023, 02:14 am

Bespoke International Group, a leading provider of outsourced contact centre services, has bolstered its senior team with key appointments in sales, finance, and operations.

Headquartered in Durban, South Africa, Bespoke has experienced impressive growth since its establishment in 2019, with the trend continuing into 2023.

The company specializes in delivering high-quality 24/7 customer support via voice, email, and chat for prominent clients in the Energy, Utilities, Retail, and Insurance sectors. With a strong emphasis on data and information security, Bespoke recently achieved ISO 27001:2013 certification.

Leading the company is Group CEO Mark Thomason, a pioneer in the South African BPO industry. While Bespoke operates from a modern contact centre in Umhlanga near Durban, Mark is based in the UK, ensuring attentive and consultative support for the company’s valued clients.

The new appointments include:

Keith Shanks – Keith has joined as Sales Director, bringing with him extensive experience in customer management outsourcing since 1998. With expertise in business development, commercial structures, and client management, Keith has successfully secured significant business across various verticals for international and UK-based providers.

Mohammed Gafoor – Mohammed has been appointed as CFO. As a qualified Chartered Accountant (South Africa), he assumes overall responsibility for financial reporting and analysis. Mohammed began his career as an auditor at a “Big 4” auditing firm and went on to hold key finance roles at the largest asset manager in South Africa, gaining valuable experience in data analytics.

David Pall – David joins as Business Development Director and possesses exceptional skills in sourcing and developing new business opportunities. He has played a pivotal role in expanding the client base of several Tier 1 UK BPOs, overseeing projects involving UK nearshore and offshore delivery.

Karen Munsami – Karen has been appointed as Quality Manager in Bespoke’s Retail Division. With over 15 years of experience in contact centres and customer service, Karen brings a diverse skill set acquired across various industries, including Telecommunications, Retail, FMCG, and Financial Services. She holds a Six Sigma Black Belt and is passionate about operational excellence.

Commenting on the new appointments, Mark Thomason stated, “I am thrilled to welcome our new team members. The expertise and capabilities they bring to our senior team are second to none in the industry. With an unwavering focus on client satisfaction, quality, and professional development, I believe each team member will play a vital role in our mission to #bethedifference.”

To learn more about Bespoke International Group, visit or email Keith Shanks, Sales Director, at

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