Awaken Coach Institute, a leading global ICF-accredited coach training provider, is excited to announce the appointment of Bob Armour as a new faculty member. With over 20 years of experience in senior corporate leadership and a unique strategic coaching approach, Armour will be a valuable addition to the dynamic international team.
Having graduated from Awaken’s All-in-One and Group Coaching programs in 2023, Armour has since built a successful coaching practice across the UK, Europe, and the US. His expertise includes executive and leadership coaching, business transformation, and group coaching within multinational organizations.
As a faculty member, Armour will lead Group Coaching certification courses and support cohorts through the All in One course, helping aspiring coaches deepen their skills, gain confidence, and prepare for ICF accreditation. He will also serve as a mentor within the Awaken community, offering practical guidance and commercial insight to coaches seeking to turn their qualification into a sustainable practice.
“I am thrilled to join the faculty at Awaken and give back to the community that helped me shift from theory to real-world impact,” said Armour. “With my years of corporate leadership and international coaching experience, I am excited to develop the next generation of coaches.”
Armour’s journey with Awaken began when he developed and launched the Healthy High Street Programme, which supports independent businesses through growth and change. Since then, his group coaching work has expanded beyond borders, with programs designed to help organizations navigate complexity, scale effectively, and develop leaders who think differently.
Known for its deeply transformative and values-driven training programs, Awaken Coach Institute offers a unique blend of ICF-accredited coaching content, personal development, spirituality, and identity work.
“We are delighted to welcome Bob to our team,” said Christie Masson Byerly, CEO of Awaken Coach Institute. “Not only is he a highly skilled coaching professional with a remarkable rise to success, but he is also committed to building an inclusive community, which is at the core of what we do. Congratulations, Bob, and welcome aboard!”
Armour’s appointment reflects Awaken’s dedication to expanding its faculty with coaches who bring diverse experiences and global perspectives while upholding the heart-led ethos that the community is known for. To learn more about working with Bob in your company or leadership role, please contact bob@armourcoaching.com.
