Successful entrepreneurs do not get to where they are overnight. Entrepreneurship takes more than one good idea; it takes hard work, practice, dedication and the right set of skills to get the job done. Some of these skills can be learned, while others require particular characteristics and inherent personality traits.

Avishai Marziano has worked in leadership roles in the telecommunications industry for many years and is recognised as a top executive with a deep understanding of many complex marketplaces. Those who want to become great leaders and entrepreneurs need to work hard, not only on their business plan but also on the requisite skills that characterise successful business leaders.

Embracing Failure

Most people have heard the phrase “we learn from our mistakes”. Entrepreneurs take this philosophy to heart and learn not to fear failure, as it simply creates new opportunities for learning. Many new entrepreneurs will eventually fall by the wayside due to a fear of failure that leads them to shy away from new opportunities. There will inevitably be many mistakes made along the road to business success; great leaders pick themselves up from these mistakes, brush themselves off and explore the numerous ways in which they can learn from the experience.

Learning from Others

The best leaders recognise that there will always be more to learn, no matter how far along they have come. Many successful entrepreneurs have reached the position they are in today by seeking out opportunities to work with other more experienced people and find mentors who can help them along the way. Mentors will have made mistakes themselves at various points throughout their career, which makes them the ideal people to provide solid advice on which direction to go in.

Many entrepreneurs actively study the words, wisdom and action of other leaders who have gone before them, or who are making waves in the business community today. Listening is often cited by great business leaders as the most effective form of communication. The best entrepreneurs listen more than they speak, both to mentors and to others who share their passion, including employees.


No matter how great a product or service and how well-thought out the business plan behind it, those who are going to be successful will get there through their ability to evolve. There will always be challenges, obstacles in the path to success, and changes in the marketplace that need to be adapted to in order to bring an idea to fruition and create a successful enterprise. Evolving might not always be about dealing with challenges either; it could be embracing new technologies or ways of doing things to remain ahead of the competition.

Nurturing and Inspiring

Strong relationships form the backbone of any successful business, from interactions with employees to dealings with customers, partnerships with stakeholders, attracting investors and more. Long-term working relationships only persist if they are nurtured and actively maintained. It is almost always easier to secure promises from people who have dealt with the company before, whether they are customers promising to remain brand-loyal or investors guaranteeing funding for the next stage in the business growth cycle. When these relationships are properly maintained, the business benefits. Relationships with employees should motivate and inspire, engaging each member of the team and empowering them to do their best work.

About Avishai Marziano

Avishai Marziano spent many years working as the Group CEO of a major telecommunications company. For much of his 20-year career he has worked in Africa, dealing with complex markets and expanding his broad range of business knowledge. Prior to this role, Marziano worked as a senior technical expert for LR Group, redesigning the cellular structures and systems of Angola and helping to consolidate Movicel. Marziano holds a Bachelor of Science Degree in Electrical Engineering and Telecommunications. Outside of his professional interests, Avishai Marziano enjoys many forms of fitness and sports, particularly sailing and horseback riding.