Developing and implementing a good marketing plan for your construction business can help you to raise awareness of your brand. This article will share 11 tips on marketing your construction company, .that will help you to expand your reach.
Differentiate your Company
Quite often, consumers do not know which construction firm to choose because all of them seem to be alike. Your marketing campaign must help to differentiate your company from your competitors. One Base Media can help you to develop a unique marketing plan for your construction business.
Discuss Hot Ticket items
Construction marketing requires you to make the most of what is happening around you. Never miss an opportunity for a press release.If new regulations have been passed that affect the industry, make sure you comment on them.
Make your Website Easy to Navigate
Ensure that it’s easy for customers to navigate your website. if they cannot find what they’re looking for, it affects their perception of your brand and you’ll lose business.
Connect with the Right Message
You must always pitch your company in a way that helps you to connect with your target audience. Do market research before you approve advertisements or even contact a social media influencer, so you know exactly who you want to reach.
Have A Facebook Page
Many people use Facebook for search, in the same way that they use Google. Ensure that your company can be found on Facebook. One Base Media can help you to develop a marketing plan that achieves your goals for your business.
Always celebrate milestones, such as your 1-year anniversary. Make the public a part of the celebration with special offers and ensure that you develop special marketing campaigns for these events.
Make your Number Easy to Find
Sometimes people spend money trying to reach their audience but neglect the most important details, such as making their contact information readily available. You should make it easy for customers to find your phone number wherever they come in contact with your business. This information should be available in local newspaper articles about your business, on social media and even on signs at job sites.
Utilize Local Service Ads
Google’s local service ads are made for your industry. Configure them properly and your company’s name will appear in local searches.
Highlight Outstanding Employees
if you have an employee who is known for their customer service, knowledge or other important aspects of the business, highlight their work in the media. It helps your customers to make a personal connection with your company.
Develop Strategic Partnerships
Offer joint giveaways with partners in related sectors, such as interior design firms. This brings in business through new channels.
Try to Gain Industry Awards
Industry awards show that you are doing good work and consumers will be more likely to do business with you. Most of the time, you can submit your construction firm for local awards through industry trade media and other publications. Always look for these opportunities and when you are recognized for your efforts, share news of the award in your marketing campaigns.