Industry disruptor Not Just Travel has seen a 62 per cent surge in bookings this week as positivity around vaccine trials, Christmas and Black Friday boosts sales.
The travel giant said they had already seen ‘a massive spike’ in bookings ahead of the Black Friday and Cyber Monday weekend, with sales up 62 per cent week on week.
With positive news that various trials including Pfizer, Moderna and AstraZeneca, are proving effective against Covid-19 in clinical trials, Not Just Travel has seen a rush of people booking holidays for 2021 and 2022. The top holiday destinations people booked this week were: 1. USA, 2. Canary Islands, 3. Dubai, 4. Lapland, 5. The Maldives.
Not Just Travel Co-founders Steve Witt and Paul Harrison said: “We have seen a massive spike in bookings this week – there’s been a surge in public positivity.
“We are definitely seeing customer confidence at a high as the good news about the vaccine trials comes out. And we are certain that excitement about Christmas and the great Black Friday and Cyber Monday deals are only adding to that positive feeling and uplift. Our sales are already strong and we’ve expecting even bigger and better sales this weekend.
“People want to travel, they want adventures, they desperately want to spend time with family and friends, and they want something to look forward to. The successes the vaccines are having in the clinical trial stage is really helping to give people the confidence to book a break for 2021 or 2022. In fact, we believe we are seeing Peaks season starting early. Traditionally Peaks is the busiest time for the travel industry and it runs from Christmas until March. This year, with the vaccine news, we have seen that jump earlier and we believe we will see a prolonged Peaks booking season, with bookings more spaced out over the next few months.”
Not Just Travel is a multi award-winning travel company which has welcomed more than 750 homeworking travel consultants to its ranks, providing tailored concierge-style travel services for customers. For more information or to book visit: notjutstravel.com