WHSmith is set to stock Totally Wicked vaping products in more than 440 stores nationwide in what might be the firm’s most lucrative partnership since launch.

Founded in 2008 from a bedroom in Blackburn, Lancashire, Totally Wicked was one of the first e-cigarette companies to break the UK market and is already stocked in thousands of stores from Euro Garages to Bargain Booze and many convenience stores up and down the country.

The WHSmith partnership will provide a greater reach than ever before with consumers now able to buy alternative smoking products such as electronic cigarettes in major airports, railway stations, service stations and even hospitals.

Consumers will officially be able to buy Totally Wicked products from WHSmith starting from Monday the19th of August 2019.

Marcus Saxton, CEO at Totally Wicked:

“It’s great to partner with such a prestigious retailer as WHSmith. Our vision is to evolve the vaping proposition to empower a greater number of smokers with an alternative choice and, the Totally Wicked brand can play a leading role in this.

Julian Urry, Retail Director at Totally Wicked:

“I am delighted that Totally Wicked and WHSmith will be able to provide consumers with greater access to some of our premium range of products. As the number of people vaping in the UK continues to grow, vapers are seeking easier access to purchase vaping products, in particular, e-liquids.

Selecting the right partner to represent our brand and sell our products is extremely important to us. WHSmith is an ideal partner, having over the past 225 years built a reputation for delivering outstanding customer service, and with 445 WHSmith high street stores stocking Totally Wicked products they provide a great addition to our brand.”

The Totally Wicked Group employs over 275 people in its head office, retail stores, e-liquid production facilities, warehouse and distribution business. Group revenue was over £48 million in 2018.