This Land™ adds Finance Director and Marketing Director to rapidly growing senior team

Last Updated on: 22nd November 2023, 05:10 am

Today This Land™, a fast growing development and investment business based in Cambridgeshire, announces the appointment of two highly accomplished industry professionals to the positions of Finance Director and Marketing Director. The two new members of its senior team, Corné van Tonder and Kate Dunning, each bring a wealth of expertise to the recently launched company as the business continues to grow at pace.

Corné van Tonder, This Land’s™ new Finance Director, brings wide-ranging experience in the field of corporate finance, including stock exchange listings and acquisitions. His role at This Land™ will concern detailed financial planning and analysis, as well as reinforcing the necessary structures and processes to ensure robust financial controls and governance. Before joining This Land™, Corné van Tonder spent over a decade working in audit for Deloitte in both South Africa and the UK. He is a member of the Association of Chartered Certified Accountants (ACCA) and has extensive knowledge of the UK’s generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS).

Kate Dunning joins This Land™ as Marketing Director, with over 17 years’ experience in marketing, branding and communications. She has provided strategic advice for some of the world’s largest corporations across a variety of industry sectors on brand creation, development and guardianship to develop and embed corporate narratives. Prior to joining This Land™, Kate was an Associate Director and Strategy Lead at brand consultancy Small Back Room, with clients including Moda Living, Hyde Park Developments and The Dulwich Estate.

Commenting on the appointments, David Gelling, Managing Director of This Land™, said: “It has been a primary objective of This Land™ since day one to appoint individuals who share our passion for creating development projects that go above and beyond traditional housebuilding. Corné van Tonder and Kate Dunning fit this mould perfectly and I am extremely confident in their ability to grow the business further”.

Corné van Tonder, This Land’s™ new Finance Director, commented: “This Land’s™ ambition was apparent as soon as I met the senior team and I was convinced of their unique approach from the outset. I am delighted to join such an experienced and diverse team and I look forward to working closely with my new colleagues.”

This Land’s™ new Marketing Director, Kate Dunning, added: “I have been part of many leading development campaigns throughout my career however This Land’s™ unique approach to placemaking was a real draw. Their value proposition challenges the market place and perfectly aligns with my own goals and I can’t wait to get started and work with the wider team”.

This announcement follows This Land’s™ recent appointment of two other members of its senior team, with Alessandra Caggiano joining the business as their Head of Strategic Partnerships and Natalia Boloz as Development Manager.

The appointments of Corné van Tonder and Kate Dunning demonstrate This Land’s™ continuing growth from newly launched company to leading Cambridgeshire development business. This Land™ is committed to appointing dynamic individuals to spearhead business success, underpinning a wider vision of expanding beyond Cambridgeshire to deliver industry-leading development schemes across the UK.

Formed in 2017, This Land™ has recently acquired 20 new sites across Cambridgeshire as part of its plan to deliver a market-leading approach to the creation of desirable new homes and neighbourhoods.

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