Content marketing is part of any good marketing strategy, including for franchises. We mean all the content on your website, your social media channels, etc. The goal is to provide your target customers with the most valuable and relevant information possible so that they visit your website regularly, and you win new customers and retain others. Here is what you can provide as types of content:
- Blog posts
- How-to guides
- Newsletters etc.
People search for information on the internet. If you provide it, visitors will be more likely to turn to you for a solution to their problem.
How Does It Work?
An example: You use content marketing and have written several articles for your coffee company’s blog on choosing the perfect bean, the health benefits of coffee, and the importance of caffeine. You share this content on your social media pages, and people click to read it.
Someone is looking for a coffee shop near them, and Starbucks isn’t for them. If they’ve read your content, they’re at least already familiar with your brand, so they’ll be more likely to choose you. Now that Integrated Digital Strategies has great content marketing options for franchises, you can have the best choice.
Search Engine Optimization (SEO) is another plus: Writing content that resonates with your visitors will rank higher in search engines. The more you appear in search results, the more new visitors you will receive on your website and potential customers for your franchise. When there are dozens or even hundreds of competitors in your area, you need every advantage possible. Content marketing is a sensational tool when used correctly.
How to Start?
This all sounds good, but do you have no idea how to plan your content marketing? The key to success is to start with what you can easily manage. Don’t commit to it if you don’t have time to write a blog post every day. Instead, start with short, relevant information on social media. Take the time to think carefully about what makes sense for your franchise and how much time you can devote.
Some many agencies and professionals are experts in content marketing and can support you very well. Of course, it is also possible to call in a specialist. If you decide to create content yourself, articles or blog posts on your website are a good option. Think about your target audience when writing:
- What are the common questions your audience asks?
- What are the problems encountered by your customers?
- What product might features interest them?
- Is there information not to be missed in your field of activity?
- Is your target audience likely to be interested in a tutorial? Which?
- Are there already testimonials from satisfied customers or partners?
When you start getting more visitors to your blog, you’ll know which topics are popular, and you can write more about them. Visual content is a good alternative or complement to the text. With videos, graphics, photos, or illustrations, you bring variety, an excellent way to attract your target customers. Podcasts are an increasingly popular medium, and many companies are starting to use them. Especially for videos and podcasts, you need to ensure good quality to represent your brand accordingly.
Content marketing is a great and cost-effective way to advance your franchise marketing. The more content you provide, the more you will be seen as a thought leader in your industry. And that’s what builds trust between potential customers and your brand.