Pure Gym, the UK’s largest private gym operator, has appointed Anglian Water Business as its sole retail water services provider across all of its 180 sites in England and Scotland.

The three-year deal is expected to generate operational savings in excess of £35,000/year for Pure Gym thanks to Anglian Water Business’ service-driven approach and efficiency programmes. As the company continues to expand, any new sites will be added to the portfolio, enabling Pure Gym to take full advantage of their consolidated account. The company will also benefit from dedicated account management and joined-up wholesaler management across all locations, along with monthly meter reads for every site to support accurate and timely billing.

The deal follows a successful relationship between Anglian Water Business and Pure Gym in Scotland over the past two years. The gym operator opted for an early contract renewal in Scotland in order to consolidate all its English and Scottish sites with a single supplier to benefit from the recent deregulation and the added value Anglian Water Business can provide across its entire estate.

Simon Rouski, head of facilities at Pure Gym, comments: “Our portfolio has grown to 180 gyms and 800,000 members since we opened our first site in 2008 and the shower and change facilities we offer mean that water is an essential element of our service to customers. Consequently, a reliable water supplier that can help us maintain quality and reduce costs across our growing portfolio of gyms is vital.

“Our experience with Anglian Water Business in Scotland means that we know we can trust them to take the hassle out of managing our water supply across all our gyms while offering us cost rationalisation.”

Simon Belton, business account manager at Anglian Water Business, adds: “Our focus will continue to be on making it easier for Pure Gym to manage its water use with an emphasis on outstanding service, water efficiency and reliability. In that way, we can support the company as it continues to set the high standards of affordable, flexible and top quality gym facilities that have seen it grow so rapidly.”