Priyanka Chopra Jonas has been announced as a global ambassador for make-up brand, Max Factor.
The Indian actress, singer, and movie producer is set to become the face of new products and campaigns for the globally renowned brand. Also known for her human rights work, Ms. Chopra Jonas is viewed by Max Factor’s decision makers as the ideal embodiment of what their brand represents.
A statement detailing the partnership detailed as much. It read: “Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today’s women.”
Stefano Curti, Chief Brands Officer at COTY, echoed this sentiment, adding: “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
The actress, who married Nick Jonas in 2018, expressed her excitement regarding the deal.
She said: “A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador.”
Ms. Chopra Jonas also discussed her admiration for the products she will be representing.
She added: “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”
Max Factor’s campaign for their Facefinity All Day Flawless Airbrush Finish 3in1 Foundation will be Ms. Chopra Jonas’ first for the brand.