A LEADING Christmas Tree business has reported a 112% increase in sales as nervous Brits stockpile for the Christmas period ahead of the October Brexit deadline.

The news follows recent reports that a no-deal Brexit on 31 October could be ‘disastrous’ for Christmas due to the uncertainty of what may follow as Brexit looms closer.

Christmas this year could be seriously affected, with concern about importation rates slowing down and an increase in price through new tariffs. This is having an impact not only on businesses but also consumers who are worried about the availability of goods at Christmas.

The pound has plunged to a 27-month low vs the dollar as the fear of a no-deal Brexit grows and as a result, is having a dramatic effect on Christmas retailers.

Christmastreeworld.co.uk, premium online retailer of artificial Christmas trees, has revealed that their sales have more than doubled from July last year, highlighting the effect that Brexit is having on Christmas already as consumers act fast to prepare themselves ahead of the Brexit deadline of 31stOctober.

In order to react quickly to the increase in sales and the latest news that Brexit will have a concerning effect on Christmas and the potential rising cost of real trees, Christmas Tree World has futureproofed its business by already stockpiling Christmas 2019 stock in their warehouse.

Stephen Evans, Owner of premium online retailer, Christmas Tree World comments:

“Knowing the uncertainty in the retail climate due to Brexit looming, we have decided to futureproof ourselves for 2019, and have already secured stock in our warehouse for the year in preparation for the Brexit deadline of 31 October.

“Ordering the stock so early in the year has given us the security of having it in our warehouse and ready to go. We’re pleased with how this futureproofing is already paying off – it is both preventing any logistical headaches for our team, whilst giving customers the peace of mind that they will have their Christmas tree well in time for Christmas.”

Christmas Tree World is one of the UK’s premium artificial Christmas tree e-tailers, providing unique and realistic decorations to provide a truly magical Christmas for all the family.